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| PlayStation 3 and Xbox 360 console video game Grand Theft Auto IV sucked up more than $500 million in consumers' disposable income during its first week in stores, including about $310 million on opening day. SHOULD YOU CARE? NOT SO MUCH. Pre-release fretting about GTA IV impacting ticket sales of Iron Man appears to have been unfounded—unless you're willing to entertain the notion that Iron Man could have made even more money at the weekend box office. In fact, the record-breaking performances of both GTA and Iron Man last week seems to indicate a reassuring elasticity of demand in the entertainment market. If the biggest game in history and one of the biggest movies of the year can thrive within days of each other's release, that's a good sign that new entertainment models aren't completely cannibalizing the existing ones. (It might be more telling to compare week-to-week DVD sales following GTA's release — or even to look at the Nielsen TV ratings in GTA's target demographic.) |
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Spike Jonze directed this surprisingly anarchic spot, which alerts consumers to a remodeling effort at Gap stores by showing an upscale urban location being cheerfully demolished by riotous customers and staffers. Production company MJZ handled the spot for agency Crispin Porter + Bogusky. The linked version of the spot, above, is hosted at Stimmüng in Santa Monica, which provided music. |
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