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| 07|12|2006 |
By Debra Kaufman
When a Lexus executive told his ad agency that the next step in promoting the Lexus IS would be taking one of the car's TV spots to the big IMAX screen, they took the spot to Fotokem, which gave the spot the 4K treatment.
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| 06|14|2006 |
By Bryant Frazer
It took an extensive previs and a complicated live action shoot to turn the world upside down for a new Hyundai Sonata spot, "World on Its Head." ... »
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| 02|01|2006 |
By Ann Cooper
It took three and a half months in post-production and more than 18 people from Framestore CFC to create Guinness’s “NoitulovE,” a spectacular 50-second special-effects epic featuring three men morphing through time from a present-day London drinking hole to a primeval mudhole.... »
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| 02|01|2006 |
By Debra Kaufman
Scott Gillen started his career as a stunt driver and segued into becoming an accomplished commercial shooter. Film & Video asked him about shooting cars and motorcycles at 100 mph.... »
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| 01|01|2006 |
By Sharon Kennedy
Directors Joseph Kahn (Torque) and Rob Cohen (The Fast and the Furious,
Stealth) teamed with VFX house Digital Domain
(Venice, CA) to deliver effects-heavy spots for Saab that capitalize on
the car-maker’s background in aviation engineering.... »
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| 01|01|2006 |
By Debra Kaufman
To launch the Scion xA hatchback, Attik director/co-founder Simon Needham was charged with creating a compelling spot aimed at young adults by emphasizing the car’s look and luxury options, from hubcaps to... »
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| 12|01|2005 |
By Bryant Frazer
Cinergy Creative’s Leslie Allen has learned how to squeeze value out of a project from both sides of the camera. This year, leveraging a background in commercials and VFX he tackled his first feature-film project... »
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| 12|01|2005 |
By Sharon Kennedy
François Vogel understands working in multiple dimensions after directing (and starring) in a series of award-winning spots for HP, where real life instantly becomes a photograph. It wasn’t a big jump for... »
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| 12|01|2005 |
By Thomas Jamieson
After the edit had been finished on @radical.media’s 35mm footage for the Microsoft Windows XPA spot "Soccer," the goal was to tell the rest of the story with graphics. An on-screen narrator talks... »
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| 11|01|2005 |
By Erik Holsinger
For visual effects artists, a software plug-in — a small piece of code
that adds new, often spectacular, capabilities to your editing or
compositing application — can be the trick that pushes a show up to a
Spinal Tap 11. ... »
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