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| 05|01|2005 |
By Iain Blair
When top car commercial director Lance Kelleher was hired to showcase Hyundai’s all-new, redesigned 2006 Sonata, he came up with "two firsts" for the series of sophisticated spots created by The... »
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| 05|01|2005 |
By Bryant Frazer
Why did ABC tap a Hollywood promo house to create its hour-long special, Desperate Housewives: Sorting Out the Dirty Laundry? Because the show needed short-form storytelling experts who could boil complicated... »
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| 04|01|2005 |
New York agency Berlin Cameron initially wanted Japanese anime artists to create a Coca-Cola spot for airing during the Daytona 500. But, after extensive research on the Net, the shop’s producers decided on... »
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| 04|01|2005 |
By Iain Blair
Fred and Wilma Flintstone are lifted out of the world of the Hanna-Barbera ’70s in a heavily composited 30-second spot for Post Cereal and agency Ogilvy & Mather. "King Cocoa" isn’t just... »
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| 08|01|2004 |
Interviewed By Debra Kaufman
F&V: What’s your take on the commercial world? When I watched the Lakers play-off games, I was shocked to see how many car commercials there were. It seems that there’s only money for big car... »
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| 08|01|2004 |
— by David Fowler
Hollywood is the butt of the joke in two quirky minute-long promos for
IFC’s celebrity-hosted program Escape From Hollywood. ... »
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| 07|01|2004 |
How do you make the most outlandish scenario seem strqangely plausible? When RSA DP/director Samuel Bayer undertook the Mountain DEw spot "Sled" for BBDO, the challenge was depicting an icy race between a dogsled team and a bunch of mushing men.... »
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| 07|01|2004 |
By Iain Blair
"I’ve been at Fischer for about 10 years, and I work on the Target spots pretty much exclusively," Astor says. "So we have a sense of history with each other and the client, and we’ve all... »
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| 06|01|2004 |
By Sharon Kennedy
Budget constraints and tight schedules continue to pressure commercial producers and their suppliers to re-evaluate their production MOs. More and more, this means they’re looking to their laptops and to crack VFX artists for help.... »
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| 06|01|2004 |
Network redesigns are usually lock-step events in brand-wrangling, one reason they’re referred to as "light switches." Not so with Comedy Central, which has been rolling out its street-art... »
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