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| 07|01|2005 |
By Iain Blair
Cutting-edge automobile technology demands a sportily engineered campaign, so when Japanese agency Hakuhoodo Photo Creative set out to create a 60-second spot for the new Toyota Prius, they went to Anonymous... »
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| 07|01|2005 |
My local movie theater is the best location for reading. Credits, that is. Other dedicated credit-readers know the mysteries that can be unearthed simply by reading between the lines as they roll up the... »
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| 06|01|2005 |
By Iain Blair
West L.A.-based Sway Studio specializes in high-end 3D and CGI work for commercials, so it was a natural fit when company owner and visual effects supervisor Mark Glaser got the call to work some Sway magic... »
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| 05|01|2005 |
Interviewed by Sharon Kennedy and Iain Blair
Why It’s Cool: It isn’t just the rock stars acting up in this video— so does their environment. Directors Alex & Martin ( Alexandre Courtes and Martin Fougerole) cover a massive performance with ambitious camera angles in the middle of the desert.... »
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| 05|01|2005 |
Interviewed by Sharon Kennedy and Iain Blair
Even with a miniDV composite, "Mosh" is styled so that you don’t notice anything low-end about it — the final result is a tense, moody piece.... »
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| 05|01|2005 |
By Barbara Robertson
"On a show for George there are always a ton of things to do for the first time," says John Knoll. "He writes whatever he wants and assumes that we’ll figure it out. He never limits his... »
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| 05|01|2005 |
By Barbara Robertson
When John Knoll swings around from his desk, he comes face to face with a wall-sized line chart that shows the progression of the 1,700 visual effects shots he supervised for Star Wars Episode III: Revenge of... »
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| 05|01|2005 |
By Barbara Robertson
It’s no secret that director George Lucas is the most vocal — and most successful — advocate of fully digital feature production. Working for him is ... »
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| 04|01|2005 |
New York agency Berlin Cameron initially wanted Japanese anime artists to create a Coca-Cola spot for airing during the Daytona 500. But, after extensive research on the Net, the shop’s producers decided on... »
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| 04|01|2005 |
By Iain Blair
Fred and Wilma Flintstone are lifted out of the world of the Hanna-Barbera ’70s in a heavily composited 30-second spot for Post Cereal and agency Ogilvy & Mather. "King Cocoa" isn’t just... »
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