When M2G Media in Irvine, CA, was hired by a global marketing firm to create a video piece introducing the new design for the 2009 Nissan Maxima at the New York Auto Show, M2G producer Jeff Granbery saw Red. It was the Red camera system shooting 4K imagery, he decided, that would give M2G the best shot at delivering a compelling, picture-perfect video on a tight deadline. The Red-centric workflow brought advantages to the shoot that went beyond the obvious resolution win — the extra pixels were crucial to the project’s success, but having RedCine on set meant everyone’s confidence level went up during production.
Watch the video and a behind-the-scenes presentation provided to us by M2G Media, below, then read about how they did it.
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