VFX house Speedshape, agency Team Detroit and director Mark Romanek of Anonymous Content came together to create a virtual city in the new campaign for Ford’s new Flex SUV. Watch the “Making of” video to see how Speedshape approached and executed these two commercials.
Watch the video below where Speedshape VFX supervisor Rob Nederhorst explains the process.
Credits
Agency: Team Detroit
Art Director/ CD: Todd Ruthven
Producer: Judd Stricker
Writer/ CD: Dan Weber
Creative Director: Toby Barlow
Executive Producer: Carol Gall
Production Company: Anonymous Content
Director: Mark Romanek
Executive Producer: Dave Morrison
Producer: Scott Kaplan
Director of Photography: John Barr
Visual Effects: Speedshape, Venice
Creative Director: John Allardice
VFX Supervisor: Robert Nederhorst
Executive Producer: Carl Seibert
Producer: Jamison Huber
VFX Coordinator: Katie Allen
VFX Coordinator: Nathan Flemming
3D Lead: Alex Scollay
Lighting Lead: Linden Vennard
3D Artist: Marko Mandaric
3D Artist: Nathan Millsap
3D Artist: Torbjorn Olsson
3D Artist: Hagen Gilbert
3D Tracking: Scott Tessier
3D Tracking: Brady Doyle
Compositor: Will Johnson
Compositor: Brady Doyle
Compositor: Marc Rienzo
Technical Director: David Godwin
Editorial/2D Artist: Nicolas Alexander
CAD Data Processing: Speedshape, Detroit
DIV Supervisor: Shane Morse
DIV: Joel Park, Jared Tripp, Justin Mijal, Eugene Rinke, Brooke Merva, John Gross, James Strate, Robert Braithwaite
Editorial: Spotwelders
Michael Heldman
Music: SqueakEClean
Vocals: Santogold
Production notes:
Virtually all the timing and composition of these two spots were worked out in pre-vis where Romanek worked with Speedshape’s creative director John Allardice on the animation and camera angles.
These pre-vis dailies went to editor Michael Heldman of Spotwelders who pieced together the offline content to the music composed by SqueakEClean so that the spots were essentially approved and structured before any live-action or CG rendering commenced.
All live action elements were shot with the Red One camera.
Speedshape used Maya for the CG work and Nuke for compositing. It also provided DI services with Assimilate Scratch.
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