Alaina Goetz designer/VFX compositor of Spy Post in Sanfrancisco steps up to answer Five Questions.
1. What are you working on today?
I am working on an animation and design presentation for a possible job.
I am working on an animation and design presentation for a possible job.
2. What have you found is the best tool or innovation that has
come out in the last year?
Tapeless I/O ‘ the ability to work without physical tape ‘ from hard
drives with no compression or loss by going in and out using tape used
in telecine.
come out in the last year?
Tapeless I/O ‘ the ability to work without physical tape ‘ from hard
drives with no compression or loss by going in and out using tape used
in telecine.
3. The project (film, television, commercial or music video)
that most impressed you in the last year? Why?
The black-and-white Jaguar spot that was created from still photographs
and graphics because it was simple, elegant and sexy, and spoke volumes
about the car.
that most impressed you in the last year? Why?
The black-and-white Jaguar spot that was created from still photographs
and graphics because it was simple, elegant and sexy, and spoke volumes
about the car.
4. The best or favorite project that you worked on in the past
year? And why?
The last Scion campaign called “Street Art Films,” which was created
from hundreds of digital stills. It was innovative and allowed me to
experiment and design with new techniques.
year? And why?
The last Scion campaign called “Street Art Films,” which was created
from hundreds of digital stills. It was innovative and allowed me to
experiment and design with new techniques.
5. Name the top 4 artists on your iPod?
The Editors
Explosions in the Sky
Sascha
Jeff Buckley
The Editors
Explosions in the Sky
Sascha
Jeff Buckley
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Recent Project
Spy Post Races to The Finish Line In High
Energy Spots for Infineon Raceway
Energy Spots for Infineon Raceway
Racing season is here and Infineon Raceway is revving up its engines.
In a new campaign, created by ad agency Grant Scott & Hurley,
Infineon announces its upcoming events for the Fram Autolite NHRA
Nationals, Indy Grand Prix of Sonoma, Dodge/Save Mart 350 Nascar Nextel
Cup Series and Kawasaki AMA Superbike Showdown. VFX &
postproduction studio Spy Post created the gritty motion graphics for
the campaign.
In a new campaign, created by ad agency Grant Scott & Hurley,
Infineon announces its upcoming events for the Fram Autolite NHRA
Nationals, Indy Grand Prix of Sonoma, Dodge/Save Mart 350 Nascar Nextel
Cup Series and Kawasaki AMA Superbike Showdown. VFX &
postproduction studio Spy Post created the gritty motion graphics for
the campaign.
In the Nascar commercial, Infineon Raceway is packed with excited
Nascar fans. As confetti is strewn about, a wheel bounces by along with
other debris from racecars that have crashed into one another or into
the walls. The race continues, however, with the cars attempting to cut
off the others in hopes of winning the prize. According to the red
motion graphics over the racing footage, it is "Road Rage… Elevated
to an art form."
Nascar fans. As confetti is strewn about, a wheel bounces by along with
other debris from racecars that have crashed into one another or into
the walls. The race continues, however, with the cars attempting to cut
off the others in hopes of winning the prize. According to the red
motion graphics over the racing footage, it is "Road Rage… Elevated
to an art form."
Spy Post Designer/VFX Compositor Alaina Goetz was tasked with creating
fast-moving, energy-filled titles that were superimposed over and
integrated with the footage. In the early stages, Goetz presented
different looks for client who wanted a gritty and film effect look.
fast-moving, energy-filled titles that were superimposed over and
integrated with the footage. In the early stages, Goetz presented
different looks for client who wanted a gritty and film effect look.
"Since the type had to blend with the footage, I had to make sure that
it was readable yet still had energy to complement the visuals,"
explains Goetz. "For the AMA spot, the graphics had to make sense with
the imagery behind it. We had a virtual approval process, which worked
well and then the agency creatives came in to set the final look and
feel. I think the spots turned out great."
it was readable yet still had energy to complement the visuals,"
explains Goetz. "For the AMA spot, the graphics had to make sense with
the imagery behind it. We had a virtual approval process, which worked
well and then the agency creatives came in to set the final look and
feel. I think the spots turned out great."
Darren Orr of Spy Post handled the online edit and finishing.
Sections: Creativity
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