President/Executive Producer Media Alchemy, Inc., Seattle, Washington

As president and a hands-on producer at full-service production company Media Alchemy, Holsinger has overseen the creation of a wide variety of programs, from commercial animation to interactive theme-park rides. He works with the latest in production and post-production technology from Adobe Systems, Apple and others to find the most creative and cost-effective ways to tell stories.
Recent HD projects include television documentaries and custom media projects for special venues, including multi-screen HD movies.
Holsinger has also authored four books on media production, including How Multimedia Works, which has been translated into 11 languages around the world, and is a contributing editor for HD Studio sister publication Studio Monthly.
Q: When using Apple's Final Cut Pro HD, what's the best way to edit HDV footage and maintain quality throughout the process?
A: HDV native editing is still in its infancy. To fully utilize your footage inside of Final Cut Pro HD, you should convert your HDV footage to a standard video format, such as DVCPRO HD, HDCAM or an uncompressed 720p format. In Final Cut, just use the Media Manager to collect, convert and resave to your new format.
Also, consider using hardware HDV conversion. If you are on a deadline, you can use Miranda's HD-Bridge DEC converter to take a native HDV stream and convert it in real time to an uncompressed 1080i or 720p stream for immediate broadcast or to master to a specific HD VTR.