Composer David Lowery of Richmond, VA-based music company ShockoeNoise steps up to answer Five Questions.
1. What are you working on today?
Radio Music production for a new campaign involving Sprint/Nextel, TV Music for Macy's
Radio Music production for a new campaign involving Sprint/Nextel, TV Music for Macy's
2. What have you found is the best tool or innovation that has
come out in the last year?
The M audio microtrack 24/96. I carry it in my pocket and I can make 24 bit recordings of anything I hear that's cool. if someone is in the studio and they are playing something greeat and we don't even have mics up, I just push record. Later, hook up the usb cable and drag it into the project.
come out in the last year?
The M audio microtrack 24/96. I carry it in my pocket and I can make 24 bit recordings of anything I hear that's cool. if someone is in the studio and they are playing something greeat and we don't even have mics up, I just push record. Later, hook up the usb cable and drag it into the project.
3. The project (film, television, commercial or music video) that most impressed you in the last year? Why?
Seven Layer Cake, an English low budget crime movie in which they use every possible UK regional accent.
Seven Layer Cake, an English low budget crime movie in which they use every possible UK regional accent.
4. The best or favorite project that you worked on in the past year? And why?
Jason Molina "Songs: Ohia" & "Electric Magnolia Company,” a collaborative I am involved with at my recording studio Sound Of Music in Richmond. Label "Secretly Canadian" releasing in 2007. To be a critically acclaimed obscure record.
Jason Molina "Songs: Ohia" & "Electric Magnolia Company,” a collaborative I am involved with at my recording studio Sound Of Music in Richmond. Label "Secretly Canadian" releasing in 2007. To be a critically acclaimed obscure record.
5. Name the top 4 artists on your iPod?
A.C. Newman
The Glands
Lucero
Electric Magnolia Company
A.C. Newman
The Glands
Lucero
Electric Magnolia Company
_____________________________________
_____________________________________
Recent Project
Music Company Shockoenoise Battles Mischievous Water Demons for Delta Faucet
ShockoeNoise, the innovative music company launched in February, has created the track for a new spot for Delta Faucet. The music is a perfect complement to the spot's hilarious creative that reveals the true reason people get scalded in the shower.
The spot begins with our hero happily singing in the shower. That is until a nearby toilet flushes, causing the water pressure to drop. Our hero curiously looks up at the showerhead. Meanwhile, just inside the showerhead, thousands of tiny water people, controlled by one particularly mischievous leader drop, prepare to scald the daylights out of him. What's worse, they appear to be taking great delight in their task.
Well, have no fear – Delta is here. While "water may think this is funny," Delta doesn't. That's why Delta invented Scald Guard, a device inside every Delta shower that prevents water from abruptly changing temperature. Just one of the many ways Delta "works wonders with water."
The music for the Delta spot was crafted by ShockoeNoise's David Lowery, with sound design and mix courtesy of sister company Rainmaker Studios.
Sections: Creativity
Did you enjoy this article? Sign up to receive the StudioDaily Fix eletter containing the latest stories, including news, videos, interviews, reviews and more.