Colorist Lenny Mastrandrea of Nice Shoes steps up to answer Five Questions.
1. What are you working on today?
I am working on Connecticut Lottery for Cashman & Katz
2. What have you found is the best tool or innovation that has come out in the last year?
SED monitors (which have yet to hit the marketplace), seem to be an incredible innovation for flat screen monitors. I look forward to seeing the incredibly high contrast ratios that have been reported by the manufacturers. Plasma & LED leave a good deal to be desired.
3. The project (film, television, commercial, or music video) that most impressed you in the last year? Why?
I really liked the Apple VS. PC ad campaign. The spots are quite funny and effective. In this day and age, it is not easy to make a really memorable spot. To do so with such a simple recipe is no small feat.
4. The best or favorite project that you worked on in the past year? Why?
My favorite job this past year was the Under Armour campaign, especially "Click-Clack." Under Armour is a great product that I think will challenge its larger competitors in the next few years. I have been lucky enough to work on most of these spots. The spots are fast-paced, look great, snd I feel that they have the same key ingredient listed above: staying power.
5. Name the top 4 artists on your iPod.
Sting
Alan Jackson
Nickelback
Pink Floyd