Composer Sherman Foote of Big Foote Music steps up to answer Five Questions.
1. What are you working on today?
We’re working on an Amex campaign with Oglivy & Jesse Dylan, a Maxell spot that will air during the X-Games and an Axe ad. We have a lot of X’s on our plate.
We’re working on an Amex campaign with Oglivy & Jesse Dylan, a Maxell spot that will air during the X-Games and an Axe ad. We have a lot of X’s on our plate.
2. What have you found is the best tool or innovation that has come out in the last year?
The best tool that’s come out in the last year would probably be Pandora though it doesn’t really relate to what we do so, I’ll go with Stormjump, Camelspace, Frommage. They’re cool, and they’re smart.
The best tool that’s come out in the last year would probably be Pandora though it doesn’t really relate to what we do so, I’ll go with Stormjump, Camelspace, Frommage. They’re cool, and they’re smart.
3. The project (film, television, commercial or music video) that most impressed you in the last year? Why?
The Psyop piece for MTV HD was great. It was just so innovative, elegant and new. Musically, I was really impressed with Smoosh. They’re breaking a lot of borders in creating music that doesn’t follow any pre-requisite as to what is right and wrong musically or in terms of craftsmanship. They’ll let a lot of mistakes go because they don’t care.
The Psyop piece for MTV HD was great. It was just so innovative, elegant and new. Musically, I was really impressed with Smoosh. They’re breaking a lot of borders in creating music that doesn’t follow any pre-requisite as to what is right and wrong musically or in terms of craftsmanship. They’ll let a lot of mistakes go because they don’t care.
4. The best or favorite project that you worked on in the past year? And why?
Schwab, Amex, VH1’s The Drug Years and One Rat Short. The Schwab campaign was one of the most exciting and best campaigns we’ve worked on in a long time and it speaks to all our attributes. With Amex, The Drug Years, a documentary for VH1, and One Rat Short, an animated film directed by Alex Weil – they were just great stories that translated to great film and our industry is driven by great film. It allows us to make our music more adventurous.
Schwab, Amex, VH1’s The Drug Years and One Rat Short. The Schwab campaign was one of the most exciting and best campaigns we’ve worked on in a long time and it speaks to all our attributes. With Amex, The Drug Years, a documentary for VH1, and One Rat Short, an animated film directed by Alex Weil – they were just great stories that translated to great film and our industry is driven by great film. It allows us to make our music more adventurous.
5. Name the top 4 artists on your iPod?
I don’t have an iPod yet. I’m waiting for them to really catch on, but I do like Liam Lynch’s “Fake Songs”, The Fray, Nelly Furtado, Timbaland, Christina Aguilera and Jon Brion. I just recently picked up the new Thom Yorke album too.
I don’t have an iPod yet. I’m waiting for them to really catch on, but I do like Liam Lynch’s “Fake Songs”, The Fray, Nelly Furtado, Timbaland, Christina Aguilera and Jon Brion. I just recently picked up the new Thom Yorke album too.
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Recent Project
Big Foote Music recently completed "Straight Shot," another spot for Schwab via Euro/RSCG NY.
CREDITS
Agency – Euro/RSCG NY
Creative Directors – Michael Lee/ Israel Garber
Senior Producer: Jeff Stock
CD/AD: Simon Nickson
CD/Writer: Drummond Berman
Agency – Euro/RSCG NY
Creative Directors – Michael Lee/ Israel Garber
Senior Producer: Jeff Stock
CD/AD: Simon Nickson
CD/Writer: Drummond Berman
Graphics – A Very Small Office
Creative Director: Mikon van Gastel
Designer/Animator: Wes Richardson
Producer: Joanna Fillie
Music – Big Foote Music
Executive Producer: Paul Seymour
Composer: Darren Solomon
Sound Design: Matt Hauser
Sections: Creativity
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