We work as a team, but today, Jared spent a lot of time on conference calls
for an effects job we’re dong, while Amyliz was developing a marketing
proposal for a new director we’ll be bringing on board.
2. What have you found is the best tool or innovation that has come out in
the last year?
The glowing Master Lock is pretty cool, but we’re also a fan of the
Silicone Pastry Brush [baste your garlic bread without bristle loss!].
3. The project (film, television, commercial or music video) that most
impressed you in the last year? Why?
Perhaps an expected answer, but our entire group over here is impressed with
LOST. It’s carefully crafted and has found a way to encourage an interactive
experience by extending the world they’ve created beyond the confines of the
show.
4. The best or favorite project that you worked on in the past year? And
why?
Jared & Amyliz have been working on a creative project that cannot be
discussed quite yet, but Studio Daily will be among the first to get the
skinny when the time is right.
5. Name the top 4 artists on your iPod?
Jared: The Shins, Rogue Wave, Aphex Twin, & D.J. Shadow.
Amyliz’s: Ron Sexsmith, Rufus Wainright, Tom Waits & Air Supply
_____________________________________________
The commercial opens with the words "coming soon," and we hear the urgent voice of a reporter above the sounds of people attending to an emergency. A helicopter looms overhead, and a series of quick cuts conveys the urgency of the situation. A glowing green light emanates from the building, and an array of emergency vehicles with their teams are swirling amidst a gathering crowd. The Hazmat team prepares a tunnel into the building, while the reporter continues to offer narration: "No one seems to be able to explain the strange glow coming out of East High School." The spot then cuts to two Hazmat workers inside the tunnel as the chaos is silenced and tension mounts. A robot with laser light leads the emergency team as they advance toward the glow, while the experience is intensified by the sound of strange whispers. Suddenly, the mystery is revealed as the Hazmat workers round the corner and discover a group of kids at their locker. Everyone's faces are lit by the glow of their Master Lock "G.l.o" as they all hover over it. The Hazmat workers turn to each other, stupefied. The spot concludes with the illuminated words: G.l.o. Not Everyone Gets It.
"Director E.J. Foerster was the perfect candidate for this project," explains Twist Executive Producer Amyliz Pera. "He has a lot of experience directing second unit feature work and action, and this needed a very cinematic style. It's always a pleasure to watch E.J. work. He elicits passion about the projects he works on and is a real master of his craft."
"The concept behind the campaign, was to make the new G.l.o. something that only teens would appreciate. To that end, EJ had promised to hang from the helicopter to get some unusual angles for the commercial. Fortunately for EJ, the fog and rain during the two-day shoot made that impossible, but he still captured the exact feeling we were going for," says Tom Ungar, Creative Director.
Advertising Agency: The Ungar Group / Chicago
Creative Director: Tom Ungar
Producer: Janet Tomaskovic
Copywriters: Josh Hurley, Tom Ungar
Art Directors: Bill Fogarty, Alla Donina
Production Company: Twist / New York & Minneapolis
Director: E.J. Foerster
Executive Producer: Amyliz Pera
Head of Production: Jared Yeater
Producer: Alex Hamilton
Editorial, Visual Effects & Postproduction Company: Optimus / Chicago
Producer: Amy Hall
Editor: Craig Lewandowski
Assistant Editor: Joel Anderson
Design/Visual Effects Artists: Shane Walker, Marko Markewycz, Greg Huber,
Cory Davis
Colorist: Ken Wald
Online Editor: Mike Weber
Color Assistant: Joel Signer
Online Assistant: Ed Nichols
Sound Design & Audio Post Company: Another Country / Chicago
Mixer: Robert Marshall
Sound Design: Craig Lewandowski, Robert Marshall
Music Production Company: Hugo Music / Boston
Composer: Jonathan Hugo
Sections: Creativity
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