The vast array of technological mediums available to consumers today i.e. Broadband, mobile video, PDA’s, Webcasts, etc., presents the challenge of first understanding their technical specifications. We must try to communicate, what until fairly recently had been presented to a captive audience using motion video on a television screen. Now these messages must be presented via a variety of new media vehicles. It’s certainly not a “one size fits all approach.”
2. What are the industry’s biggest strengths at the moment?
I believe the very challenge in your first question is also our industries biggest strength. In addition to traditional communicative mediums, a multitude of communication based mnemonic devices allows the opportunity to deliver your message to your target audience on a quicker, larger, even global platform. I think today’s industry professionals must think outside the proverbial “TV box,” as the creative opportunities are without limit.
3. What upcoming trends could change the way people in this industry work?
In a word, downsizing. This applies not only as a business model, but also as a technological trend towards smaller and more mobile workstations. I believe the virtual workplace holds a serious place in the future. Basically this will consist of a core group of management types in one place, while creatives work remotely from various locations, connected to each other and their clients through the Internet.
4. What was your favorite project (film or TV show) that your company worked on in the past year? Why?
I would have to say the recent launch for the MOJO channel block on iNDEMAND Networks. I think this project basically epitomizes what Flying Machine does best. The project included brand strategy and design as well as production and post. Not to mention the fact that the folks at iNDEMAND were terrific to collaborate with. The work and the experience were very rewarding.
5. Name the top 4 artists in your Ipod?
This is a tough one, especially since my music collection covers everything from Matisyahu to Tchaikovsky and any kind of groove in between. Lately I’ve been very fond of The John Mayer Trio, The Black Keys, Miles Davis and Sly and The Family Stone.
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“Upon my arrival as creative director at iNDemand, I was forced to hit the ground running with the launch of the MOJO brand on INHD already in progress,” explains Paul Iannacchino. “The logo for MOJO was in development before my tenure at the company began, but had not netted any satisfactory results. Enter Flying Machine. After multiple pitches from several agencies, design boutiques, and other creative houses around NY failed to hit the mark, Flying Machine was awarded the job after one presentation. To say it simply, the design solution was genius and has become the foundation for a great brand.”
“This was an exciting package to work on,” commented Micha Riss, Flying Machine founder and creative director, “As a designer, anytime you are entrusted with something as enduring as the creation of a logo and the design of a brand that revolves around it, you have to have a solid relationship with the client because it’s truly a collaborative effort. After all, they are going to be living with the work for quite some time.”
Flying Machine’s design for the MOJO logo can be seen as an abstracted form of the familiar male circle and arrow symbol complemented by custom typography. The color palette wascarefully selected to reflect the upscale nature of MOJO’s programming. Deep crimson, black, and white serve as MOJO’s signature hues while subdued variants of blue and orange were added as secondary colors. Overall, the bold and sophisticated package is the embodiment of the newly created MOJO brand.
For the :30 opens Flying Machine shot everything from exotic cars, to exotic woman and an assortment of objects representative of MOJO’s focus on entertainment, music, technology, and adventure. Directed by iN Demand creative director, Iannacchino, the production shot on 35mm film and later transferred the footage to HD video for the design integration and finishing. Reacting to and reflecting the live action compositions, graphic elements such as abstracts of the MOJO logo and a series of custom designed icons are used as overlays reinforcing the MOJO attitude.
In addition to Riss the Flying Machine team, included executive producer Tommy Shay, production supervisor Bill Denahy, design director Daisuke Endo, designer Jason Scott Jones, and brand consultant Jack Anish.
Flying Machine’s other recent broadcast work includes packages for A&E/History Channel, Sport5, Sky Italia, Channel 10 News, and a series of commercials for American Stock.
Project Credits
Client: iN DEMAND (New York)
SVP Marketing & Executive Creative Director: Stacie Gray
Creative Director: Paul Iannacchino
Design & Production: Flying Machine (New York)
Creative Director: Micha Riss
Design Director: Daisuke Endo
Director of Photography: Sam Levy
Production Supervisor: Bill Denahy
After Effects Designer: Jason Scott Jones
VP, Brand Consultant: Jack Anish
Production Supervisor: Bill Denahy
Executive Producer: Tommy Shay
Post Facility: Creative Bubble (New York)
Senor Editor/Principal: Pat Carpenter
Senior Flame Designer/Principal: Doug Dimon
Senior After Effects Designer: Jun Lee
Senior Sound Designer: Roland Alley (Burst, New York)
Producers: Javier Gonzalez, Ann Vega
Sections: Business Creativity
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