Avid Technology, Inc. today announced the
availability of Avid Interplay – the world's first nonlinear
workflow engine, which fuses integrated asset management, workflow
automation, and security control into a single system to deliver a
business-wide solution for post production and broadcast customers of
any size. Introduced at NAB 2006, the Avid Interplay system is a
client-server engine capable of connecting teams to shared-data,
managing the flow of projects, and eliminating time-consuming
production tasks. With a broad range of tools for searching,
archiving, viewing, logging, automatic transcoding, dual-resolution
encoding, and intelligent tracking of multi-resolution proxy files,
Avid Interplay is open to any media production environment –
accommodating more than 100 different media and non-media file types –
and can link to production tools from virtually any other company.
Several Avid customers, who were among the first to order Avid
Interplay and evaluate a beta version of the system, are on-schedule
to complete their installations by the end of September.
"After beta-testing Avid Interplay, we now have it connected to 25
editing stations running on Avid Unity ISIS(TM), and we are seeing
immediate benefits," said Peter Bruggink, chief technology officer of
Avi-drome, a leading post production company in The Netherlands.
"Clients are using Interplay Assist to browse content and do a
'pre-edit' before they enter a formal editing session, which allows
them to save up to 60% on session time. Other Avid Interplay services
such as archive, transcode, dual-resolution encode, and
multi-resolution versioning allow us to work more efficiently and take
our business to the next level by offering differentiated services
that our competitors simply cannot match."

Chas Smith, vice president and general manager for Avid's Video
division said, "Since unveiling Avid Interplay at NAB, we've had
strong interest in the system from both post production and broadcast
customers. They see that Avid Interplay can help them solve some of
their toughest problems by streamlining their workflow and removing
the complexity that is created in today's file-based world. The
ability to log and view media with Interplay Assist and to transcode
media with Interplay Transcode provides real-world utility that
customers can use to save valuable time in any production environment.
With support for third-party applications, such as AfterEffects files,
Photoshop images, spreadsheets or legal documents, Avid Interplay
truly connects all parts of the production pipeline and provides
facilities with the extra edge to meet their deadlines."

The Avid Interplay System
Avid Interplay is a highly scalable workflow solution with
functionality and entry-level pricing to meet the needs of broadcast
and post facilities – both small and large. With the ability to add
optional toolsets, customers can easily expand the system to handle
the complexity of enterprise-class workflows and to replace
time-consuming tasks with automated processes. The base configuration
of the Avid Interplay system includes:

Interplay Engine – a PC server that connects to an Avid
Unity(TM) media network and provides secure access to active
and archived media assets by all Interplay services; and,
Interplay Access – the user interface for the Interplay
Engine, bringing media search, check-out/check-in, revision
control and management capabilities to standard desktops and
laptops on the network.

Optional Toolsets

Interplay Assist – a simple yet powerful tool for networked
desktops and laptops to play video, select shots, and add
markers and locators with comments to eliminate time-consuming
information searches before editorial begins.

Interplay Transcode – a networked media service that
automatically and transparently converts source media to
whichever production format is required, according to pre-set
user preferences.

Interplay Low-Res Encode – a hardware-assisted ingest system
that captures low-resolution material from any tape or feed
while the high-resolution version is simultaneously captured
into the same shared storage.

Interplay Archive – a network service to enable review of
archived material at a low-resolution proxy for easy selection
directly from the editing interface, or through the Interplay
Access client.
Interplay Transfer – a network service that allows users to
initiate background media transfers between workgroups or
archives across WANs, while tracking files and avoiding
redundancy.

Total Services for Avid Interplay
Given the unique set of infrastructure and workflow requirements
in broadcast and post production environments, Avid's Total Services
provides customers with the advanced consulting, design, health
monitoring, and technical support that they need to take advantage of
the most comprehensive set of Avid Interplay features. These services
are:

Avid Support Contracts – provide 24/7 technical assistance,
software updates and extended hardware warranties.
Workflow Analysis and Needs Assessment – includes site surveys
and hardware audits to evaluate system migration, operational,
and training needs, and to manage the solution design,
architecture and installation.

Workflow Design and Implementation – provides customization of
the Interplay database to establish user permissions, folder
structures, and folder properties.

Network Design and Validation – builds a bridge between
customer IT and engineering departments to ensure that
existing network environments meet Interplay file-based
workflow specifications.

System Administration Training – delivers courses that give
users essential skills for administering and monitoring the
maintenance, licensing, user management, and personnel
settings associated with Avid Interplay.

Availability & Pricing
Avid Interplay is available immediately through Avid's worldwide
reseller channel as well as the company's direct sales force. Pricing
for the Avid Interplay system, with the Interplay Engine and Access
toolsets, begins at $18,000 USMSRP. Total Services for a
base-configuration Avid Interplay system typically start at $17,000
USMSRP, but may vary based on the specific requirements of each
customer.

www.avid.com/interplay