Joe Malina, colorist at Filmworkers Club, Dallas, steps up to answer Five Questions.
1. What are you working on today? Self acceptance. Oh, you
mean a job?
Quiznos. Then ATT. And then a TXDOT spot.

2. What have you found is the best tool or innovation that has
come out in the last year?
The public difibulator and the advances made in DI (Digital
intermediate non-linear) color correction moving the commercial world
into a new model and work flow.

3. The
project (film, television, commercial, or music video) that most
impressed you last year? Why?
Tough question. ‘ Its difficult to keep up and track of work. I think
the Palm Directors series was an incredible addition to the dialogue.
To see Directors work as a continous whole especially Mark Romanec’s
show’s how far the aethestics of film and color correction have
matured. And the Coca-Cola spot Sip by Wieden and Kennedy last year was
a really nice piece in that the narrative, tone and visuals all fit so
discreetly together to impact and not make notice of themselves. The
NYC Amex spot with Robert Di Niro stands out for the same reasons. The
Sony Bouncing Ball Vega spot comes to mind as well, because it’s really
whimsical simple and pleasing.

4. The best
or favorite project that you worked on in the past year? And
why?
A Bollywood themed cellphone spot with Director/DP Stewart Cohen. I
love the Bollywood movies, it’s origins being they were one of the
first things I did on the grave yard telecine shift when I first
started. So there’s a nostalgia there but working with the material
that was actually shot on a sound stage in Mumbai was a real joy to
come up with a palette that was authentic as well as put our own
aesthetic imprint on it and take it somewhere rich and beautiful. Think
David LaChapelle meets Busby Berkeley on LSD. It was a ton of
fun.

5. Name the top 4 artists on your iPod?
clap your hands say yeah
bell orchestra
cold war kids
hot chip

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Malina Joins Filmworkers Club
In July, Malina joined Filmworkers Club. Malina was formerly on staff
at the Austin, Texas boutique Match Frame where over the past five
years he has completed numerous assignments for GSD&M and other top
creative agencies.

Malina had been with Match Frame since 2001. His work for GSD&M
includes campaigns for Southwest Airlines and Kohler. He also colored
the agency’s renowned “I Am An American” campaign produced for The Ad
Council in the immediate aftermath of the 9/11 attacks. Additionally,
he was recently tapped by award-winning director Margaret Brown to
color her new documentary Be Here to Love Me about troubled folk singer
Townes Van Zandt. Malina studied filmmaking at the Northwest Film
Center in Portland, Oregon and began his career with Portland post
house DownStream.

In discussing his move to Filmworkers Club, Malina described it as an
opportunity to broaden his client base. “I’m very impressed with the
quality of the work coming out of Dallas and am very excited to be able
to work in that market,” he said. “It is a great chance to collaborate
with new agencies and directors and to continue to grow my career.”