After bursting on the digital camera scene at NAB last April with the introduction SI-1920HDVR 10-bit digital cinema camera, Silicon Imaging is again making waves by partnering with Iridas to leverage its metadata-based color grading system Speedgrade to develop the first camera system to incorporate live "look" visualization for a color-managed pipeline from acquisition through
post.

Silicon Imaging cameras will import .Looks created with IRIDAS' SpeedGrade
applications. Footage will display live in the viewfinder with the look
applied. Instead of 'baking in' the color, as traditional HD formats
necessitate, unaltered RAW digital negatives are recorded and stored along
with the .Look metadata. Thus the new solution offers full editability and
color continuity between the camera interface, SpeedGrade OnSet and
SpeedGrade DI, and other applications.

“You save an image from the camera and bring it into Speedgrade, set the look and then re-import it back into the camera and you see what the image will look like right in the viewfinder,” explains Ari Presler, CEO of Silicon Imaging. “That look is saved as metadata along with the RAW images when it goes on to post.”

"By bringing the creative look into the camera viewfinder, Silicon Imaging
has turned the camera into a creative 'blank-slate' for the
cinematographer," said Lin Kayser, IRIDAS CEO. "This is a critical next step
in the evolution of digital filmmaking technology and we're delighted to be
working with Silicon Imaging to make it happen."

Silicon Imaging will present the new technology at the Intel Developers
Forum in Tel Aviv on October 30, 2006.