To show how Tiger Woods generates power in his drives from his feet, or rather Nike shoes, up, Nike Golf tapped entertainment and design company Imaginary Forces to create a short film for its Power Platform technology in a new line of golf shoes. The film is being shown in retail outlets.

Click below to watch the video…

… and then listen to art director Charles Khoury describe how the project was created.

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Imaginary Forces created the CG work in Cinema 4D and composited it in After Effects. For the live action segment, Imaginary Forces had only 45-minutes to shoot Tiger Woods on a golf course. They worked with the Innovision Optics Inc. Cine Speed Cam for the high-speed segments, and the Panasonic HVX200P HD Camera for the HD segments.

For Nike Golf, credits go to creative director Satoru Igarashi, global brand director Ron Dumas and account exec Adam Liber. For IF, credits go to creative director/designer Ahmet Ahmet, art director/designer Charles Khoury, producers Kathy Kelehan (post) and Frederic Liebert (live action); live action d.p. Roman Jakobi; animator Gary Hebert, editors Danielle White and Justine Gerenstein; Flame artists Nick Rubenstein, Rod Basham and Matt Spencer; and roto artist Edward Black. Music was by Ben Wynn at The Track Team.