Next Generation Media Adds to Fujifilm Broadcast/Production Portfolio

FUJIFILM U.S.A., Inc. today announced the introduction of Fujifilm PD711 for the XDCAM Professional Disc System, a Blu-ray-based optical recording disc for use with Sony XDCAM and XDCAM HD video systems. The Fujifilm PD711 offers 23.3GB capacity on a single disc, very fast transfer rates of up to 144Mbps and an advanced hard coating.
“New recording technologies and formats are greatly enhancing the creativity and productivity of broadcast and cinematography professionals,” said Tom Daly, Director of Marketing, Professional Markets, Recording Media Division, FUJIFILM U.S.A., Inc. “While magnetic tape is still the industry standard, new optical disc recording products offer professionals the benefits of file-based recording and random access capabilities, which result in a streamlined workflow and greater operational efficiencies. The addition of the new PD711 Professional Optical Disc to Fujifilm’s extensive line of professional video and data recording media offers customers the most complete product line in the industry today.”

The Fujifilm PD711 boasts rewriteable recording material that enables 72 Mbps data transfer per head (144 Mbps with 2 heads) for fast random data access, with certain hardware/software configurations generating rates of 86/172 Mbps. The discs are optimized for capturing 1080i video and up to four tracks of high quality audio. These discs also allow users to capture large volumes of metadata and record more than 60 minutes of HD video at 35 Mbps, 90 minutes at 25 Mbps and over 120 minutes at 18 Mbps when used in the XDCAM HD system.

The high-sensitivity phase change recording material delivers stable recording and playback from the Fujifilm PD711, and discs are readable over 1,000,000 times. The XDCAM system requires precise, high-density recording so the discs utilize a unique hard coating to minimize dust adhesion and surface scratches ensuring enhanced durability and reliable playback. Additionally, the discs are packaged in a durable and dust-resistant cartridge, are resistant to heat and humidity and are resistant to X-rays, which means that they are ideal for use in extreme field recording environments. These features enable a long media life and long-term media storage, so with proper handling and appropriate environment the discs have a potential archival storage life of over 50 years.

The Fujifilm PD711 for the Professional Disc System will be available in January 2007. To learn more about the full line of Fujifilm professional recording and storage solutions, go to www.fujifilmusa.com/proav.