Details, April 2007Precisely targeted advertising visionary Seth Haberman (featured as a big thinker in Film & Video way back in 2004) has just been selected as one of 27 “Mavericks” highlighted in the April issue of Details magazine alongside celebrities like Timbaland, Mark Burnett, Ryan Seacrest, and George Stephanopoulos.

Haberman is the founder and CEO of New York’s Visible World, which makes tools that enable the creation of dynamic “IntelliSpots” that can be quickly and easily tweaked for a specific demographic or context — like a Wendy’s ad that ran during the Super Bowl this year and referred to a specific play in the game. “Thousands of ads for Web sites change all the time,” he tells the magazine. “We can now do that for television.” Wired magazine wrote more about Haberman last year.

I won’t be happy until Haberman figures out how to apply this to regular programming, so Jack Bauer can use Google Maps to save my house from nuclear terrorists.