Editor Jon Grover of Cut+Run/NY steps up to answer Five Questions.
1. What are you working on today?
Today I am working on a Hershey’s TV commercial promoting 100 years of Hershys Kisses it is an on going campaign that I started last year.

2. What have you found is the best tool or innovation that has come out in the last year?
I would say the Panasonics P2 card system (now Avid is compatible) as it loads instantly removing the lengthy tape loading process.

3. The project (film, television, commercial or music video) that most impressed you in the last year? Why?
James Bond’s Casino Royal. Great story, no cheesy fx, and back to the Bond we all love.

4. The best or favorite project that you worked on in the past year? And why?
My Favorite project to work on in the last year was an Axe commercial called “clix” (The Nick Lachey one) as it was good fun cut and still makes me laugh.

5. Name the top 4 artists on your iPod?
The Beach Boys
Primal Scream
Stone Roses
Radio Head

Recent Project
MasterCard PayPass TV “Elephant”

During the Oscars on Sunday, February 25th, audiences officially meet “Ella” – a caring and intrepid elephant who uses MasterCard’s PayPass to make curative purchases for a cold-ridden zookeeper.

Purchases made, the elephant tends to the zookeeper through the open window of his cozy stone cottage Giving him the cold remedies and "making it all better: priceless," she then lovingly pats the zookeeper’s head. And while she didn’t traverse the Oscar stage or walk the red carpet, her performance is truly award-worthy.

The film was directed by Jim Sheridan, who is known for his compelling feature films “In America,” “My Left Foot” and “In The Name of Our Fathers.”

Cut + Run/NY Editor Jon Grover notes, “It was a pleasure to get great footage, it made my job that much easier because Jim Sheridan directed masterfully. It was loads of fun to work with everyone involved on this mammoth job.”

CREDITS

Agency: McCann Erickson NY
Joyce King Thomas: Chief Creative Officer
Kathy Kuhn: Art director
Lisa Brandriff: Copywriter
Julie Andariese: Producer
Mike Boris: Music Producer

Production Company: Moxie Pictures
Jim Sheridan: Director
Lizzie Schwartz: Executive Producer
Salli Zilles: Line Producer
Phillipe Rousselot: Director of Photography

Editorial Company: Cut + Run/NY

Editor: Jon Grover

Assistant Editor: Merritt Duff

Producers: Angie Aguilera & Megan Welsh

Visual FX: Ring of Fire/LA

Music scored by Musikvergnuegen/LA

Transfer: Tom Poole at The Mill