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Also on the announcement from the folks at Assimilate announced Scratch Cine. What is Scratch Cine? From the Assimilate web site:

Designed exclusively for RED image files, SCRATCH CINE enables you to do common tasks, typically done
on very expensive telecine systems, such as tape based dailies, one light color grading, color and shot management, or even initial r3d conforming. SCRATCH CINE also starts you on a clear upgrade path to the full file based color grading, conforming, and data management capabilities of a complete SCRATCH FINISHING system.

It looks kind of line a RedCine application actually might work properly. I didn’t see any mention of price but they will be in Las Vegas next week so I’m guessing there will be demos in the RED booth. The FAQ really does a good job of addressing what this product is and who it is for. What’s funny is that in all 3 workflow examples they show on the site they all they have a step going to tape. I was kind of surprised to see that since we are supposed to be moving past video tape. Guess it’s not dead yet!

UPDATE: Just saw this post over at Reduer.net. This is straight from Assimilate and answers a lot of questions:

Hey guys,

So… first of all… SCRATCH-CINE lists at US $ 17,500.

Think of SCRATCH-CINE as a RED Deck, or a Virtual Telecine. It can do everything that SCRATCH can do except for the color layering stuff. It can do all the following:

1) Full Conform from R3D at 4K via EDL or ALE
2) Full Background XML ingest and automation
3) SDI output, either single-link or dual-link. This can feed a deck, monitor, or projector.
4) Deck control for layoff – from NTSC and PAL to 4:4:4 HD-RGB
5) Primary Color Correction – including Lift/Gamma/Gain, RGB Offset, HSL, and Pre-Gain control
6) 1D and 3D LUT import and export
7) Full rendering module to DPX, TIFF, QT, etc.
8) Background Rendering
9) Editorial Timeline for slip/slide/trim, and standard editorial features, including transitions and motion effects
10) OFX Plugin Modules
11) Metadata Burn-in capability

SCRATCH-CINE supports R3D and Quicktime ingest.

We designed this product very specifically to effectively and decisively deal with RED Dailies, Conform, and Output.

We have tightly tested and partnered with BOXX and other hardware vendors to provide a seamless solution with the new Skulltrail systems. So this software functionality plus realtime 1/2 Rez High output from the Skulltrail systems combined with an NVidia 4600-SDI… turnkey hardware + software for US$ 31,995.

Now… if you think of this as a RED Deck and compare… try to get even something simple like a Digibeta for 30K. How about D5, or HDCAM-SR? : )

Or if you’re shooting film, a Spirit Datacine only costs about a million or so to set up.

This is an incredible deal for post houses and other post professionals that need a solid solution for RED dailies, RED conform, and basic color grading. We’ve already had an amazing amount of interest, and you can see from the Press Release that several substantial companies have thrown their weight behind it.

We worked very closely with our customers and many RED customers, and got a lot of great feedback from RED, and we are very excited about this product!

We hope you will be too…

Best,

Lucas
—–
ASSIMILATE, inc.
LA, CA, USA