Today Gamma & Density Co. announced that it has commenced shipments of three versions of its 3cP software for color control of film and digital productions. Previously only available as a full-service rental to high-end film and digital productions, 3cP is now available for purchase for all levels of productions.
“After enjoying the success we’ve seen with 3cP being used on Hollywood-style studio productions, we’re proud to make the same color control capabilities affordable for all size productions.” said Yuri Neyman, DP and CEO of Gamma & Density. “No cinematographer should have to go without the opportunity of consistent, predictable, controlled color throughout the entire creative and production process”

3cP Ensures Color Consistency
The 3cP software ensures color consistency from the set through post-production and onto the screen. By capturing the cinematographer’s intended color “look” on the set, that look is preserved throughout the post-production process, saving time and money during color grading, and freeing more time for the creative process of color correction.
Built-in color calibration using Gamma & Density’s patented color chart ensures that everyone throughout the production process is seeing the same colors.

Three Versions Provide the Right Solution for All Users
3cP is available for purchase in three versions-3cP/st, 3cP/sl, and 3cP/sf-each tailored to a specific type of filmmaker. As needs change and grow, upgrades are available to move from one version to the next.

3cP/st is the entry-level version of 3cP, providing basic color consistency tools and directly connecting to the Apple(R) Color and Synthetic Aperture(TM) Color Finesse(R) color correctors. 3cP/st supports capturing images from digital video cameras using FireWire/DV and HD-SDI connections, as well as via digital still cameras. Color correction information may be sent to post-production on CD-ROM or can be transferred electronically using an Internet connection.

The 3cP/sl version contains all of the features of 3cP/st, plus it adds connections to other color correctors including da Vinci 2K(TM) and Resolve(R), support for the ASC CDL, and 3D LUT support It also adds additional filter presets.

3cP/sf includes all the features of 3cP/st and 3cP/sl and also has direct hardware support for the Panavision(R) GDP, Thomson LUTher(TM), and Cine-tal(TM) monitors for live on-set video previewing. This version also adds a wider selection of color presets, including Kodak and Fuji film stocks.

All three versions include a Gamma & Density color chart for HD digital workflow, a $485 value.

3cP/re, a new name for the traditional 3cP rental product, remains available for productions desiring a fully turn-key experience, with Gamma & Density providing full-service calibration, post-production coordination, and training.

Compatibility
3cP is compatible with PowerPC- and Intel-based Macintosh systems running OS X 10.4.1 and 10.5 or later.

Pricing and Availability
3cP/st is priced at $599, 3cP/sl is priced at $999, and 3cP/sf is priced at $1997
All three versions are now shipping and may be purchased directly via the Gamma & Density web site, www.gammadensity.com