“The decision to join Union was an easy one,” Piriz said. “Theirs is a talented team that cares for the quality of the spot as I do, and their company reel is amazing.”
“Pablo is firmly established in the Hispanic market, and at the same time he is perfectly calibrated to general market work,” said Union Partner/Executive Producer Michael Raimondi. “We had not planned to expand the roster in LA, but the fit and potential made this a no-brainer.”
Piriz broke into advertising as a graphic designer studying under Andries Van Onck and other masters of the craft. He was working on the graphics for a TV show about the World Qualifying Surfing Competition when fate stepped in: the edit wasn’t coming along as planned, so Piriz jumped in and edited the piece himself. Absorbed by the process of marrying narrative, imagery, and audio, Piriz immediately started editing for a local edit company and in 1993 was recruited by Paris/Texas, a renowned production company, as their in-house editor. Five years later, Piriz expanded his career by moving from his native Montevideo to Los Angeles, working with both the U.S. Hispanic and general markets. He then started Purepost Edit, but after some time decided rather than editing while running a company, he wanted to dedicate his time and energies to his first love. The freedom to focus on his art is another reason Piriz considers the move to Union an ideal one. “I know that the Union team can help put my name out there in places I haven’t been able to reach before, and at the same time they can take much better care of my previous clients than I ever did.”
A passionate musician, Piriz has worked on several music videos and in 2004 won MTV Latin’s Best Music Video award for Cafe Tacuba “Eres”. He also has worked closely with Kinky, a hugely popular alternative band who’s widely acclaimed music has been in everything from Skyy Vodka ads to Nip/Tuck and feature films. His diverse taste in music complements his facility with all genres of film, from comedy to visual and dramatic work. On the film front, Piriz cut the 2007 short film “Feathers to the Sky,” which was an Official Selection at the AFI FilmFest LA, Santa Barbara FilmFest, and Tribeca FilmFest.
Immediately prior to joining Union, Piriz edited a non-traditional piece for the CW Network: titled “Nicole Scherzinger,” the project took his work beyond the traditional process, with the job requiring great involvement in graphics. His background in design and AVID, FCP, AfterEffects, Apple Shake, and all the usual plug-in packages and emerging technologies were brought to bear. Piriz said this skill set enabled him to “know how things are going to turn out before we send them into the long process of animation”.
Piriz looks forward to upcoming projects at Union, both traditional and nontraditional. “In the end, I love the collaboration and creative process that goes into the making of commercials,” he said. “Being trusted to carry a project forward for the agency and director is a responsibility I am honored to have.”
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