Autodesk Inc. has agreed to terms with the RED Digital Cinema Camera
Company and has signed the RED R3D Software Developer's Kit License
Agreement. RED provides a high-performance digital cine camera with the
quality of 35mm film and the convenience of pure digital. Autodesk is a
world leader in entertainment and design software.
"The RED Camera is creating a revolution in Digital Cinematography," said
Stig Gruman, Digital Entertainment Group vice president, Autodesk Media &
Entertainment. "Autodesk recognizes the impact to the industry and to our
customers. Now that the agreement between RED and Autodesk is signed, we
look forward to investigating ways in which we can empower our customers
with more tools and workflows that make them the most in-demand creative
professionals in the industry."