JVC Offers Solid-State Recording

Continuing its commitment to low-cost solutions, JVC, in collaboration with Sony and SanDisk, will begin offering the ability to capture images on the SxS solid-state card in various capacities as they become available. The first such tapeless media adapter (Model # KA-MR100G) from JVC was shown in prototype form at IBC in Amsterdam last week. The product is the result of a new alliance with Sony to develop products based on the XDCAM EX file format utilizing SxS memory cards.

JVC cameras will store images in native QuickTime (.MOV) format. This makes the files immediately compatible with Final Cut Pro HD and other NLEs as wellI, letting users instantly access media capture on the card and begin editing immediately.

JVC executives said they wanted to avoid a physical standard that would not be universally supported or become obsolete in a few years. The SxS card is offered in the PCI Express form factor, which is now standard on all Macintosh computers. They also cited the higher bandwidth of SxS, saying JVC will offer recording at higher data rates in the near future.

At IBC, JVC showed its new KA-MR100G SxS memory card recorder docked to a JVC GY-HD250 camcorder under glass. It’s the company’s first product featuring native XDCAM EX file recording and an SxS memory card slot.

SxS is a flash memory card designed for video cameras with a high-speed PCI Express interface. It is compatible with a standard Express Card slot and has an approximate recording capacity of up to 70 minutes of high definition (HD) video using a 16 GB SxS memory card. The recorded files are compatible with Sony XDCAM EX series products and also non-linear editing systems that support XDCAM EX.

The card will also attach to current JVC ProHD GY-HD200/250 series high-definition camcorders via a specially designed adapter. Future products, the company said, will attach directly to the KA-MR100G.

The KA-MR100G will be available in March 2009 for under $3,000.

For more information, visit www.jvc.com.