Veteran compositor, visual effects artist and editor Ralph Scaglione has launched FLYfx , the effects and finishing company housed in the award-winning editorial/post house thePound @ SoundHound, the editorial arm of SoundHound, New York.
Prior to opening FLYfx, Scaglione was the go-to guy for top finishing houses like Berwyn, RIOTManhattan, Version2, Napoleon Group, Technicolor, Cut & Run and Madhouse, working on spots for such brands as Jaguar, Coke Zero, Dell Computers, Samsung, Dos Equis, Pantene and Lee Jeans.

”FLYfx gives me the chance to use my 25 years of experience and a unique combination of the most powerful tools in the industry to offer clients a whole new approach to VFX that will create visual effects magic and rock their world,” Scaglione said.

Scaglione launched FLYfx with a brand-new Autodesk Smoke* 2009 2K Suite featuring the latest Sapphire and Furnace plug-ins. ”We can now efficiently take the Smoke’s timeline assets directly into the Flame’s batch mode all in one software package,” says Scaglione. ”These tools are, in a word: awesome.”

In addition, the numerous resources at thePound enable Scaglione to combine the Smoke* 2009 tools with uncompressed HD Avid. ”Since SoundHound is working uncompressed, we can pass sequences between our systems, allowing clients to stretch their creative legs and play — and thePound has the perfect layout and vibe for this kind of collaboration.”

SoundHound features eight high-end audio suites, including three 5.1 surround-sound rooms. Their edit arm, thePound, offers three HD Avid suites and Final Cut Pro systems. With a top-notch staff, a comfortable, state-of-the-art facility and a variety of HD offerings (D5, HDCAM SR, HD DVCAM), the addition of FLYfx now gives the facility the ability to provide high-end visual effects — rounding out the picture nicely.

”In this business,” says SoundHound President Jeff Berman, ”it all comes down to talent. Ralph is one of the guys that has led clients to believe that no FX job is impossible. His talent and passion, plus FLYfx’s top-of-the-line gear, make this the perfect partnership for SoundHound — and for clients who want continuity, creativity and efficiency.”

www.flyfx.net

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