Barix’s new Exstreamer IP audio decoder is being used in conjunction with technology from StreamGuys and MOH Technologies AG to create the first customizable, IP-based platform for localized ad insertion in point-to-multipoint audio streaming networks. The scalable solution allows retailers, restaurant chains and other organizations to localize in-store advertising within a high-quality audio stream. The system relies on a server interface developed by StreamGuys and software from MOH Technologies. A Barix Exstreamer IP audio decoder at each site receives and decodes the music stream for local playback. $195.
Sections: Technology
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