Panasonic Broadcast is announcing that new production software applications from Adobe Systems Incorporated will offer native support of the company’s AVCCAM camcorder line-up. The latest version of Adobe Creative Suite Production Premium (CS4) will support all Panasonic AVCHD format products, with no transcoding or rewrapping required. AVCHD, the industry’s new H.264/AVC High Profile compression format, provides a near doubling of bandwidth efficiency with improved video performance over the older MPEG-2 compression used in HDV formats. As a result, AVCHD recordings made by Panasonic AVCCAM camcorders are crisp and clear, even during fast motion, reducing image degradation associated with HDV and other tape or disc-based systems, as well as eliminating tape drop-outs. The company’s flagship AVCHD model, the new AG-HMC150 professional 3-CCD handheld camcorder, provides professionals and enthusiasts alike the flexibility of high-quality 1080/720 AVCHD recording at bit rates up to 24 Mbps and a simple, solid-state SD memory card workflow. www.adobe.com; www.panasonic.com