Company is 'Being Prudent,' Focusing on R&D in This Year's Economic Climate

Quantel has announced to its customers that it will not be exhibiting at NAB in 2009.
Quantel CEO Ray Cross said: “It’s not a decision that we’ve come to without a great deal of thought. However in the current general economic climate we quite simply can’t justify the $1million+ investment that exhibiting at NAB would require. This year we’re being prudent; I’m sure our customers are too.

“The roadshows we’ve been running around the world over the last year have showed us that many of our customers really appreciate the convenience and individual attention that such events can offer,” Cross continued. “These initiatives will therefore continue to be at the forefront of our customer-facing activities over the coming months, in combination with the regular visits that our R&D, support, sales, marketing and management teams make to our users.

“We are busy working on new projects for major customers around the world at the moment and are progressing exciting new developments such as V4.1 and beyond, RED workflow, Stereo3D, Dino and FCP server integration to name just a few. Not going to NAB in this challenging year will allow R&D to focus fully on delivering for our customers. This year delivery, not marketing, comes first,” Cross concluded.