Bicoastal Tool is proud to announce the recent signing of internationally recognized director Jason Zada. With nearly two decades of experience working with both the advertising and digital content sides of the business, Zada had developed an impressive multiscreen storytelling ability that allows him to create unique work for nearly any product, client, or audience, and to deftly transfer a message across all mediums, from television to the web to print.

“What stands out the most about Jason is his ability to use a cross-section of media to tell one cohesive story,” remarked Tool Executive Producer Jennifer Siegel. “As Tool looks to maintain its position as an industry leader, it’s important that we continue to recruit top talent like Jason who understands that the industry is changing and aren’t afraid to adapt.”

Prior to joining Tool, Zada was the founder and Executive Creative Director of EVB, a digital content marketing agency globally recognized for its innovative creative and production. Nearly every major advertising agency – Crispin, Goodby, Silverstein & Partners and BBDO, among others – tapped Zada’s talents. Over the course of his tenure, EVB produced award-wining work for clients such as adidas, Wrigley, Old Spice, VO5, 2K Sports, Burger King, A&E, MTV, Levi’s and dozens of other notable brands. Not solely a lead creative at EVB, Zada also directed all of the agency’s high profile campaigns. Perhaps his most famous work was the Elf Yourself spot he did for Office Max, which was viewed by 193 million people in its first six weeks, making it the most successful viral website of all time.

“Every great project that came out of EVB had Jason’s stamp on it,” noted Tool Executive Producer Brian Latt. “That sort of sustained excellence for years on end shows an incredible ability to execute a range of projects that don’t always necessarily fit neatly into the :30-or :60-second box. Jason is part of the next generation of talented, capable directors with a strong command of the digital world but the ability to create incredible traditional commercials as well.”

Zada is equally enthusiastic about his new home. “I’m extremely excited about working with Tool in both the integrated and traditional advertising space,” he stated. “The industry is rapidly evolving and Tool is just the sort of innovative shop that will challenge me to turn out work for every medium using all the skills I’ve mastered over the past two decades.”

A winner of more than 50 industry awards, Zada has appeared in Adweek, Creativity, `boards, Shoot, Communication Arts, The New York Times and Contagious, among a plethora of other newspapers, magazines and books. Jason frequently speaks at prominent industry events, including the Cannes Lion International Advertising Festival and South by Southwest.w.nfl.com/videos?videoId=09000d5d80e4b76