Broadway Video has entered into a creative alliance with David Sutton, an award-winning creative director, designer, live action director and editor, and his company Frantic Studio. Sutton has moved his production offices to the Broadway facility and will work collaboratively with Broadway’s internal design team, headed by creative director Katherine Burke, and other departments on broadcast and advertising projects. The two parties have been working together on an informal basis for more than a year on projects for NBC, American Express, Wal-Mart and Proctor & Gamble, among others.

“David brings a plethora of skills, including experience as a live action director,” said Burke. “He has been a joy to collaborate with and this is a wonderful opportunity to work with him on a more regular basis.” Broadway Video producer Steve Connolly will act as Sutton’s executive producer for projects associated with Broadway.

Sutton said that he expects the alliance to be a boon to Frantic as it will provide it with direct access to Broadway’s huge store of creative and technical resources. A former senior producer at MTV Networks, Sutton added that what he brings to the relationship is experience in brand building. “Strong strategic thinking can give us the edge over other design companies,” Sutton said. “We know how to build branding design systems that can grow and adapt with the needs of cable, broadcast or advertising accounts.”

Sutton said those skills have already paid off through a series of projects that Frantic and Broadway have worked on for NBC. They include a campaign co-sponsored by NBC and Wal-Mart promoting the website momtourage.com which provides advice for mothers. “We’ve worked very collaboratively with The NBC Agency and I think they appreciate that,” he explained. “We had a lot of fun and did some terrific work.”

Additionally, Sutton said, the relationship has facilitated a flexible approach toward media production. “We can contract and expand as the project needs,” he said. “It keeps us nimble and competitive.”

“I can be blended into Katherine’s design team, or if I need support, I can blend them into mine,” he added. “The combinations are infinite and that gives us a lot of strength.”

Sutton’s background includes creative corporate stints with MTV Networks and TruTV (formerly CourtTV), as well as senior vendor-side creative posts with Oscar-winning film studio Shooting Gallery and interactive agency Organic. His work on MTV Networks’ 2007 Upfront won a Gold Promax Award. He has also won a New York Festivals Award, a CTAM Mark Award, an American Graphic Design Award and several Telly Awards.

Through Frantic Studio, Sutton has garnered success as a music video director, working with Sony/BMG artist Nicole Atkins and Warner Bros. artists Black Stone Cherry and The Parlor Mob. Additionally, he creates video art and his work has been featured at Brooklyn’s Mastel + Mastel Gallery and at the Rencontres Internationales in Paris and Berlin.

Broadway Video Editorial is located at 1619 Broadway, New York, NY 10019. For more information, call (212) 265-7600 or visit www.broadwayvideo.com .