Incorporated (NASDAQ: ADBE) is highlighting advances in video and dynamic media software technologies that
improve the creation and delivery of content across personal computers, televisions and mobile devices. The show
sees the company debut Adobe ® Flash ® Platform for the digital home, an optimized implementation of Flash
technology that brings HD video, interactive applications and services, new user interfaces and online content to
Internet connected televisions, set-top boxes, Blu-ray players and other devices. Adobe
also unveiled a software framework, code-named Strobe, that will help establish an open industry standard for media
players and accelerate the creation and delivery of high-quality video and interactive experiences for Web audiences.
collaborative scriptwriting, aimed at the film and broadcast markets. Currently in the early stages of development,
Adobe Story ties into the pre-production phase of video workflows and will be integrated with other Adobe
products, as part of the Creative Suite product family.
“Adobe’s customers and partners continue to stretch and reinvent the boundaries of storytelling and are looking for
technologies that expand audiences, help build businesses and showcase content in new and compelling ways,” said
Jim Guerard, vice president and general manager of Dynamic Media at Adobe. “Adobe continues to shape the future
of media by providing creative tools that streamline rich media workflows so broadcasters and media companies can
create and deliver consistent and engaging experiences on screen, online, on device.”
benefits of new digital technologies for broadcasters and media companies. Today at 10:30 a.m., in room number
S222/223 in the South Hall, Adobe CEO Shantanu Narayen will co-present a Super Session address with Disney
Interactive Media Group CTO A.D. “Bud” Albers. “Reinventing Storytelling In the Digital Age” will explore the
impact of digital technology as it expands its reach into all areas of content production and delivery.
On Tuesday, April 21 at 9:00 a.m., Simon Hayhurst, senior director of product management for Digital Video and
Audio at Adobe, will deliver the keynote address at the Post Production World Conference organized by Future
Media Concepts at NAB. Entitled “The Post-Production Broadcast & Film Revolution: Streamlining Today,
Preparing for Tomorrow,” the presentation will describe how post-production professionals can benefit from new
technologies such as searchable video and native, tapeless workflows.
Adobe also announced Adobe Premiere ® Pro CS4 version 4.1, a free update for existing customers of Adobe
Premiere Pro CS4. The update improves compatibility with RED cameras, offering more control over RAW
settings when used in conjunction with an updated RED plug-in, available in May from RED.com. In addition,
Adobe Premiere Pro CS4 4.1 provides interoperability with Avid Media Composer software through a number of
software fixes, enabling Adobe Premiere Pro to import Avid projects without recapturing media files. Finally, the
update includes software fixes to enable full HD workflows on leading post-production hardware – including AJA,
Blackmagic, and Matrox video cards – and many other important fixes. Adobe Premiere Pro 4.1 is expected to be
available in late May via the Adobe updater and from adobe.com.
Major broadcasters and media companies, attending NAB from around the world, continue to select Adobe’s video
solutions to create and deliver high-quality dynamic media experiences. For post-production, Adobe ® Creative
Suite ® 4 Production Premium offers a complete solution for creative professionals who craft world-class video,
audio, and interactive media. For delivery of online content, the Adobe Flash Platform is the No. 1 technology for
video on the Web. According to comScore Media Metrix, approximately 80% of online videos viewed worldwide
are delivered using Adobe Flash technology. Adobe Flash Player-already installed on 98% of Internetâ€Âconnected
desktops-gives viewers access to rich content without having to download additional software.
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