Industry Leaders in Stereo3D Content Creation And Autostereoscopic Multi-Platform 3D Displays Unite To Expedite Cost-Effective Market Adoption

Quantel and Spatial View Inc. announced today that the companies have entered into a strategic partnership agreement that will make it easier and more cost-effective for content creators of any size to accelerate 3D development projects. The first partnership project will be a plug-in that enables Stereo3D material produced on Quantel systems to be displayed on a wide variety of Spatial View devices, including 3D displays, computer screens, and the iPhone™ 3G, without the need for 3D glasses.
Quantel's ground-breaking Stereo3D technology, as used in movie productions such as Disney's spectacularly successful 'Hannah Montana' concert movie, has enabled the industry to handle the post production of live action, high resolution Stereo3D media in manageable timescales for the first time. Spatial View is a leading developer of autostereoscopic 3D image processing and display technologies that enable glasses-free presentation of 3D-rich content for key markets, including retail/POS, digital signage, professional design, gaming, entertainment and animation. Spatial View's latest product, the Wazabee™ 3DeeShell, enables 3D content to be viewed on the iPhone 3G, glasses-free.
“We are pleased to partner with Quantel to enhance their leading content creation system with our advanced 3D display technology,” said Brad Casemore, VP Business Development at Spatial View. “With at least 14 3D films scheduled for release this year, 40 expected to be released over the next three years and industry anticipation that 70% of film admissions will be in 3D by 2010*, this timely partnership is set to benefit production studios as they ramp up these 3D productions. Additionally, content creators will now have a 3D solution that can be viewed across multiple distribution platforms, from display screens to the iPhone 3G.”

“How Stereo3D gets delivered is a real issue for many of the people we are talking to,” said Steve Owen, Quantel Director of Marketing. “Spatial View provides an innovative range of solutions that both bypass and complement the traditional broadcast delivery chain. It’s all about getting great stereo in front of as many people as possible as quickly as possible. Our partnership with Spatial View will help to achieve this and drive this exciting new business area.”

In addition to the development of the plug-in, Quantel will offer demonstrations featuring Spatial View’s autostereoscopic 3D technology over the coming months. The plug-in is scheduled for release this Spring.

* Sources: Christian Science Monitor and Variety, respectively.