Bicoastal Union and Marshall Street Editors, London, have announced a reciprocal arrangement through which one will house the other for projects on opposite sides of the Atlantic.

In addition, Marshall Street’s Jinx Godfrey (“Man on Wire,” Sprint, Nike, American Express) will now be represented by Union in the US. Godfrey had previously been repped stateside by Filmcore.marshall street

In January, the firms collaborated on JC Penney’s Spring 09 campaign. The project was edited by Marshall Street Editor/Owner Tim Thornton-Allan, who cut on location on location in LA and completed the spots at Union’s New York office. The campaign debuted on the Oscars and is airing now.

“Tim was really impressed with all the staff and the service Union provided whilst he was there,” said Kath Sawszak, Managing Director of Marshall Street Editors, adding that the company had been researching US affiliations for quite a while. “Very soon after, we decided to formalize our relationship with Michael and Union. I will be travelling back and forth between London and New York to meet agency and production contacts and build relationships over that side of the pond.”

“When Tim and I sat down in Los Angeles, we realized we had the same philosophies as far as business goes,” said Union Partner/Executive Producer Michael Raimondi. “We are both talent-driven companies that recognize creative over profit. That is the foundation of our relationship.”

Union has offices in Santa Monica, CA, and New York City. Its New York office opened in 2008, with Partners/Editors Sloane Klevin and Geordie Anderson, and Executive Producer Caryn MacLean. In addition to Klevin and Anderson, the Union roster is comprised of Partner/Editors Jim Haygood, Einar, and Jay Friedkin, and editors Nico Alba, Nicholas Wayman-Harris, Adam Jenkins, Pablo Piriz, Jinx Godfrey, and Paul Plew.

In addition to Thornton-Allan, the Marshall Street Editors roster is comprised of Editor/Owner John Mayes, and editors Kate Owen, Spencer Ferszt, Charlie Roberts, Quin Williams, Jinx Godfrey, and John McManus. SJ O’Mara is staff producer.