Blue Room NYC President/CEO Chris Gargani will participate in Studio Daily’s webinar on “Viral Video: the Business of Web Video,” Tuesday June 2nd from 1:00 to 2:00pm EST with a live Q&A from 2:00-2:30pm (www.studiodaily.com/store/webinars/180.html).
Internet advertising/marketing video is one of the few growing markets these days. Clients like it because it is generally cheaper to produce, they can track the number of eyeballs they are reaching, there is no ad buy and the campaign can last indefinitely. The trick for producers, however, is to produce this content and still deliver broadcast quality work. For this Webinar experts that have done this successfully and created stable business models on viral video will address topics including:
  • How to pitch/bid on a viral campaign
  • Devising successful campaigns
  • Keys to producing video for the web: where to cut corners, where not to
  • Cross-pollinating Web video to many sites
  • How workflow should differ for Web video than broadcast work
Gargani will reference the campaigns Blue Room created for Reebok and NFL.com. For four years running, Blue Room has designed and produced spots in which NFL players demonstrate seemingly impossible feats of athletic prowess in an effort to be chosen by fans for their fantasy football teams. These viral campaigns ran on NFL.com, YouTube, and NFL Network’s Total Access and were designed to drive traffic to NFL.com. In addition, the Blue Room team has produced dozens of viral videos for Animal Planet over the years which were seeded to a vast array of Internet sites including TV/portals, Entertainment/Celebrity outlets, Adventure/Extreme Sports/Sports sites, Reality TV and Video Sharing websites.

“Viral Video: the Business of Web Video” will be moderated by Matt Armstrong, Studio Daily’s Editor-in-Chief.

Webinar panelists include:

  • Chris Gargani, President/CEO Blue Room NYC
  • Thor Raxlen, Partner/Creative Director Guerilla FX
  • Darren Himebrook, interactiveD-P/Digital Strategist Guerilla FX
  • Avi Savar, Founder, Big Fuel Communications
  • Pat Carpenter, Principal Creative Bubble.