Sony is introducing two new 32GB flash-based media cards that offer users the highest storage capacity available in the company’s line up of Memory Stick products. The new cards include, the 32GB PRO-HG Duo™ HX card for high speed-performance users, and the versatile 32GB PRO Duo™ model, for consumers who need a reliable Memory Stick option that still offers high-capacity storage.
PRO-HG Duo HX Memory Stick
The 32GB PRO-HG Duo HX card is designed to deliver optimal read and write speeds for a growing number of products that require high-bandwidth memory in order to capture and store large data files. The card supports many of the most advanced features available on Sony’s newest Handycam ® camcorders and alpha digital SLR and Cybershot ® cameras, including burst photography, sweep panorama technology, RAW data files and full HD (1920 x 1080) video recording.

“DSLR cameras and HD camcorders are capturing larger amounts of high-resolution data, and many consumers need a high-end solution that keeps pace with the growing demand for higher capacity storage and faster transfer speed,” said Shane Higby, director of the consumer media business at Sony Electronics. “Whether you’re shooting full high-definition video or continuously shooting up to 5 frames per second on a digital SLR camera, the HX series media delivers the highest level of performance available in our Memory Stick line up.”

The HX series offers a 20 MB/s read speed and 15 MB/s write speed, which is approximately three times faster than Sony’s PRO Duo media card. Using the new 32GB PRO-HG Duo HX Memory Stick, consumers can transfer nearly four hours of HD video to a PC in 26 minutes. To achieve this performance level, consumers can simply use an included USB adaptor to transfer data to a PC.

Unlike competitive products, the HX series from Sony includes a USB adaptor, which can be used to transfer data from any one of dozens of Memory Stick compatible devices such as the PSP, PLAYSTATION ®3, digital photo frames, Sony Reader and more to virtually any PC that is outfitted with a USB interface.

PRO Duo Memory Stick
Sony’s new 32GB PRO Duo doubles capacity over the next largest capacity PRO Duo card, giving consumers more options. Using a 32GB card, consumers can capture nearly 6,500 10-megapixel images or nearly 7.5 hours of HD video (1280 x 720 at 30 fps) on Sony’s new W-series Cybershot (DSC-W290) cameras (video length varies by model) with a single memory card.

Pricing and Availability
Sony’s new 32GB PRO-HG Duo HX Memory Stick and 32GB PRO Duo Memory Stick will be available at the end of September 2009 for approximately $249.00 and $199.99. For more information about Sony’s entire line up of Memory Stick flash-based media products, visit either www.sonystyle.com or www.sony.com/media.