Press Release

LaCie introduced the most complete HD multimedia hard drive player, combining Full HD 1080p playback, unsurpassed format compatibility and DLNA media server functionality ‘ LaCinema Classic HD, design by Neil Poulton. Users can browse, play and share HD media collections from anywhere in the home, directly on HDTV.

The LaCinema Classic HD offers a timeless and sleek design making it a great addition to any TV setup. Providing the widest media format compatibility, LaCinema Classic HD will play all your files without concern ‘ from the most popular DivX format to high-quality MKV H.264 video format via its HDMI 1.3 connection. Uncompromising support for Dolby Digital audio quality enhances the LaCinema Classic HD, as well as your entertainment viewing experience.

The LaCinema Classic HD keeps it easy ‘ use it as an external hard drive to load media from your Mac or PC. Then, simply connect the LaCinema Classic HD to your HDTV for instant playback.

Acting as a DLNA media player, LaCinema Classic HD can conveniently play movies, music, and photos from your computer or network storage. LaCinema Classic HD even offers network access to easily transfer files from your Mac and PC, while keeping it connected to the TV.

Its unique DLNA server function ensures the LaCinema Classic HD works in tandem with your home network, acting as a media server to stream content to compatible players, such as PlayStation ®3 or Xbox ®.

The LaCinema Classic HD boosts capacities that include up to 2TB of media storage. By using the included remote control and easy navigation interface, you have quick and convenient access to your media libraries. Additionally, the front USB port allows you to connect a USB drive or digital camera to instantly share your photos on your HDTV with friends and family.

“LaCinema Classic HD is all you need to store, play and share your movies, music and photos at home. We believe organizing and playing should be simple for everyone, without concern for media compatibility or how to access media, no matter where it’s stored in your home,” said Salem Tirane, Digital Home Product Manager.

At no premium, LaCinema Classic HD surpasses the usual media player experience by including a high-quality HDMI cable, Ethernet cable and the renowned DLNA Twonky Media Server for Mac and Windows. Users will be able to get the most of their multimedia contents out of the box!

The LaCinema Classic HD also features the option of connecting a USB WiFi 802.11N adapter (sold separately) for wireless access to the home network.

Availability
LaCinema Classic HD is available through the LaCie Online Store, LaCie Reseller+, LaCie Corner, and LaCie Storage Partner, starting at the suggested retail price of $249.99. For more information, visit www.lacie.com.


About Neil Poulton
Neil Poulton was born in Thurso, Scotland. A graduate in Industrial Design from Edinburgh University and Milan’s Domus Academy, Poulton first came into public view in 1989 as the creator of “the ageing pens,” pens made from a “living,” wearing plastic that changes color and form with use. Today, Neil Poulton designs and develops best-selling, award-winning products for a variety of international clients including LaCie and Artemide. Since 1991, Poulton has lived and worked in Paris, France. www.neilpoulton.com

About LaCie
Located in the USA, Canada, Japan, Australia, Europe, Singapore and Hong Kong, LaCie is the leading manufacturer of computer peripherals for Windows, Apple and Linux users. LaCie creates external storage solutions and color monitors that help professionals and everyday people easily manage their digital lives. LaCie has differentiated its products through original designs and leading-edge technology. Established in France in 1989, LaCie is listed on Euronext under FR0000054314 (LAC). For more information, visit www.lacie.com

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About Neil Poulton
Neil Poulton was born in Thurso, Scotland. A graduate in Industrial Design from Edinburgh University and Milan’s Domus Academy, Poulton first came into public view in 1989 as the creator of “the ageing pens,” pens made from a “living,” wearing plastic that changes color and form with use. Today, Neil Poulton designs and develops best-selling, award-winning products for a variety of international clients including LaCie and Artemide. Since 1991, Poulton has lived and worked in Paris, France. www.neilpoulton.com

About LaCie
Located in the USA, Canada, Japan, Australia, Europe, Singapore and Hong Kong, LaCie is the leading manufacturer of computer peripherals for Windows, Apple and Linux users. LaCie creates external storage solutions and color monitors that help professionals and everyday people easily manage their digital lives. LaCie has differentiated its products through original designs and leading-edge technology. Established in France in 1989, LaCie is listed on Euronext under FR0000054314 (LAC). For more information, visit www.lacie.com

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