Press Release

Canon U.S.A., Inc., a leader in digital imaging, announced today the Company has adopted an MPEG-2 Full HD (4:2:2) file-based recording codec for a new file-based professional video camera currently under development. The new Canon MPEG-2 codec will enable high-quality imaging and audio performance with up to 50 Mbps data recording and twice the color data of the HDV*1 profile format. File-based recording helps video operations realize greater efficiencies during post-production, making it an ideal format for many industry applications such as newsgathering, documentary filmmaking and event videography. The main features of the new Canon MPEG-2 codec include:
MPEG-2 Full HD compression and 4:2:2 color sampling

The adoption of MPEG-2 Full HD (MPEG-2 4:2:2P@HL compliant) compression enables the recording of 1,920 x 1,080-pixel full high-definition video. Additionally, compared with the 4:2:0 profile format used in HDV and other standards, 4:2:2 color sampling offers twice the volume of color data, providing double the level of color resolution.
 
Maximum 50 Mbps data recording
With approximately twice the data volume of HDV, the new codec supports higher resolution and increased color data to enable the recording of high-quality video.
 
Industry-standard MXF*2 file format
MXF (Material eXchange Format) is a widely supported open source file format for the recording of video and audio and metadata, developed to suit the latest editing systems used by broadcasters.
 
Canon partners with major editing and processing software developers
To support the swift adoption of its new MPEG-2 Full HD (4:2:2) file-based recording codec, Canon is working in cooperation with Adobe Systems Incorporated, Apple Inc., Avid Technology, Inc. and Grass Valley to ensure compatibility with major editing and processing software programs widely used within the video imaging industry. Additionally, at future industry events, Canon intends to demonstrate the overall video-production workflow, from initial video capture to clip-trimming and final editing, with video clips stored in a file-based recording system and using industry-standard software applications.
 
Advantages of File-Based Recording
File-based recording enables video and audio data to be managed and stored by file, much in the same way as computer data. It supports efficiency throughout the production process, from initial video capture to final editing through the entire workflow. Additionally, file-based recording provides users with the flexibility to utilize different editing environments and workflow solutions without the restrictions associated with some other video recording formats, helping to reduce investment costs.

About Canon U.S.A., Inc.                                                                                                        
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2009†, with global revenues of US $35 billion, is listed as number four in the computer industry on Fortune Magazine’s World’s Most Admired Companies 2009 list, and is on the 2009 BusinessWeek list of "100 Best Global Brands." Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – "all people, regardless of race, religion or culture, harmoniously living and working together into the future" – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss.