Press Release

New UK turn-key production agency Rosso Media (www.rossomedia.com) worked directly with Universal Orlando® Resort to conceive and create TV commercials and web interactive content for the launch of its long-awaited attraction The Wizarding World of Harry Potter.

Rosso Media made the most of the campaign’s total production budget by creating visual assets that work across TV, web and other screen platforms. Rosso’s first TV commercial for the campaign will debut during the world’s most expensive ad break, the Super Bowl XLIV on 7th Feb, with an anticipated audience of around 100m viewers, and on primetime slots in the UK the following day.

The TV spot promotes a video-rich microsite for the Wizarding World (www.universalorlando.com/harrypotter), also created by Rosso Media. The second phase of the new site, due in March, will introduce original animated characters and advanced interactivity. Additional screen-based projects for The Wizarding World of Harry Potter are in the pipeline from Rosso Media.

“Rosso is set up to get more of the client’s budget onto the screen – whatever that screen might be,” said Rosso Media CEO, Patrick Veale. “By offering the all-round in-house capability to produce screen-based campaigns, we can deliver advertising brands much more for less.”


Rosso Media create 2 x 30sec TV spots for The Wizarding World of Harry Potter
Rosso Media worked directly with Universal Orlando to create two National US TV spots to launch The Wizarding World of Harry Potter. Shot in London, the spots feature two children magically transported to Universal Orlando to fly ‘like Harry’ on broomsticks around the Wizarding World, swooping through the bustling streets of Hogsmeade™, past Hogwarts Express, dodging a flying dragon and then meeting Harry above Hogwarts, To view the commercial please visit… www.youtube.com/watch?v=iqpPj7pvi94.

Rosso Media’s Patrick Veale wrote, produced and directed the spots, whilst Rosso’s own animation studios created the Wizarding World in CG and post-produced everything in-house. The productions were planned to work cost-effectively with Rosso’s other Universal project, The Wizarding World of Harry Potter website, by sharing key creative assets such as the extensive 3D CG.

Rosso Media create The Official Microsite of The Wizarding World of Harry Potter
Universal also asked Rosso Media to produce a video-rich, interactive microsite for The Wizarding World of Harry Potter. Phase One features a CG fly-through and a dynamic newspaper, The Wizarding World News. Phase Two will feature motion-captured animated characters, 3D look-arounds and much, much more.

Rosso Media designed and produced all the creative work and complex coding in-house for the ground-breaking interactive site. Universal’s plan is to expand the site month by month as Rosso conceives and delivers more must-see interactive features.

About Rosso Media:
Rosso Media is a one-stop shop that plans, conceives and creates TV campaigns and full-motion interactive projects for delivery across cinema, TV, video installations, web and mobile platforms for advertising, marketing, business communications and entertainment clients. With a team of award-winning copywriters, directors and digitally-savvy artists as well as extensive production facilities in-house, Rosso delivers content from the first spark of an idea to distribution of the finished project.
Rosso find ways to produce assets that clients can employ cost-effectively across many screen-based media platforms. It has the creative people and all the digital technology to produce full-motion imagery to the highest technical standards – from the latest photo-reality CGI software to revolutionary Red 4K ultra high-definition digital cinema cameras, motion capture systems and post-production facilities.