San Francisco, CA, March 23, 2010 – Red Giant Software introduced today a new family of plug-in applications for Adobe Photoshop: Magic Bullet PhotoLooks and Knoll Light Factory for Photoshop. Magic Bullet PhotoLooks ($199 USD) is a groundbreaking application that lets you manipulate and experiment with light while preserving essential photographic detail. Knoll Light Factory for Photoshop 3.1 ($149 USD), created by Photoshop co-creator John Knoll provides 19 powerful flare tools for creating custom effects and includes over 100 presets and real-time previewing.
"I am not exaggerating when I say that Magic Bullet PhotoLooks will re-invent the way people think about filters in Photoshop—I have never seen anything like it. As a Photoshop user, you expect to be able to control everything…that’s where Magic Bullet PhotoLooks delivers, in spades. It is definitely not just a set of presets. These powerful tools, based on how light interacts with your camera, will change the way you approach color correction," said Deke McClelland, award-winning Photoshop author, trainer, and creator of the popular online graphics community deke.com.

"Extending our products to Photoshop users was a natural move for Red Giant Software," said Sean Safreed, Co-Founder and Director of Products at Red Giant Software. "There is often a blurred line between people that do video and photography work. Our users have long demanded a version of Looks for Photoshop, and we have built Magic Bullet PhotoLooks specifically for them. We are also bringing the sales, support and engineering of Knoll Light Factory for Photoshop back in house from our publishing partner, Digital Anarchy."

Read what others are saying about Magic Bullet PhotoLooks.