New 504HD offers sleek style and professional performance at unbeatable price

Las Vegas, N.V. – Manfrotto, a world-leading manufacturer of photographic and video support products, unveiled the 504HD at NAB 2010. One of the most innovative fluid video heads ever introduced by Manfrotto, the new 504HD incorporates a full-range of new state-of-the-art features and industry-leading versatility in a chassis boasting the company’s hallmark Italian style and design. Enhanced by Manfrotto’s new Bridging Technology, the 504HD offers the perfect blend of design and performance and was showcased at the Manfrotto Distribution booth, #C6019, at NAB 2010.
The 504HD is the first in a series of video fluid tripod heads that will feature Manfrotto’s revolutionary Bridging Technology. A unique design which adds style and enhances performance, the bridge design improves rigidity as well as reduces the overall weight of the head. Additionally, the bridge design protects the ergonomically improved, PAN friction control dial from knocks.

All structural components of the new 504HD are made from aluminum, with the PAN axis rotation unit using ball bearings to obtain smooth, totally vibration-free controlled movements that can be adjusted using the head’s Fluid Drag System (FDS) variable friction system. FDS, available on both the PAN and TILT axes, ensures consistency and precision at all temperatures, with all types of equipment and under all loads.

The new 504HD has been designed to offer a load capacity of up to 16.3 pounds, making it suitable for a wide range of camera equipment. Additionally, the redesigned CBS counterbalance system offers four presets to accommodate a number of camera weights, including 0, 2.5kg-5.5lb, 5kg-11lb and 7.5kg-16.3lb. Levelling the head is also easy thanks to the 75mm diameter half ball and the back-lit bubble level.

Further adding to the versatility of the Manfrotto 504HD are two 3/8 inch threads which have been integrated into the top plate to allow accessories, such as monitors and arms, to be directly and securely attached to the head. Attaching theses accessories directly to the head helps cut down set-up time, keeps the camera hot shoe free and does away with have to use a clamp.

The 504HD will be paired with the 546B and 546GB, two new tripod systems which are also being introduced at NAB 2010. These two systems will offer amazing value, delivering professional performance at an unbeatable price. The 546B and 546GB feature 75mm half balls and newly designed spreaders. The new 504HD is also suitable for the Manfrotto PRO series of video tripods with mid-level or ground spreaders and for the Manfrotto 536K and 535K MPRO carbon fiber, single leg tripods. The 504HD will be available in 4 systems:

System                                                            Street Price

504HD                                                                 $400.00
504HD,546BK (with bag)           $730.00
504HD,546GBK (with bag)     $810.00
504HD,535K (with bag)             $990.00
504HD,536K (with bag)             $1,100.00

For additional information, please visit www.manfrotto.com