AMMS Version 3.5 Now Provides Video Content Management throughout Content Lifecycle – from Creation to Publishing, Management, Delivery and Expiration

Accordent Technologies today unveiled the Accordent Media Management System (AMMS) v3.5, the next-generation of its ground-breaking enterprise video platform that enables organizations to centrally capture, manage, store and deliver video-based communications via a single platform. The AMMS system is designed to streamline the processes, technologies and workflows required to manage video content on an enterprise scale.
AMMS v3.5 gives IT users sophisticated, integral control of video content delivery over third-party content delivery networks (CDNs). The new capabilities extend the scope of the Accordent platform from automated rich media content capture and portal-based content management to full control over rich media content delivery and retention.

AMMS v3.5 includes out-of-the-box integrations with third-party CDN solutions that enable IT organizations to proactively manage how live and on-demand rich media content is delivered and expired over third-party CDN platforms. CDN platforms supported with AMMS v3.5 integrations include Riverbed, Blue Coat and Cisco CDNs and native Microsoft Windows Media Server environments.

The Accordent CDN delivery solutions include two new Accordent software components: the AMMS Media Director™ and AMMS Media Services Agent™:

AMMS Media Director is an administration console where IT users can establish Distribution Profiles, including publishing points and manifest files that schedule, execute and route content; business rules and workflows for publishing and expiration (notification, approvals); and Three-Tier Retention Management™, which provides rules for expiring content at the edge cache, portal library and database levels;

AMMS Media Services Agent is edge server software that runs as a service over WMS/IIS and is controlled by the AMMS Media Director. AMMS MSAs can serve as unification layer connecting edge locations, even across a hybrid, multicast/unicast environment.

AMMS v3.5 also includes significant functionality that enhances its utility as a uniform, video-based content repository. Using new, mass content ingest capabilities, clients can set watch folders that ingest new content ‘ along with links and content metadata ‘ into pre-set content categories. Audiences can play back the new presentations, whether Windows Media, Flash, Real or QuickTime, via the AMMS v3.5 Universal Media Player, which in turn tracks all viewership and includes the data in the system’s more than 40 performance measurement reports.

The new capabilities add to core functionality announced with AMMS v3, including a complete architectural platform re-design that leverages the Microsoft .NET framework for superior scalability, performance, reliability and extensibility; the industry’s most advanced, player-side viewer tracking and reporting even over multicast; and multi-tenant support, enabling multi-division, school or agency branding under a single administrative umbrella.

“AMMS version 3.5 represents a significant release for Accordent, as it gives the enterprise everything needed to manage all of their video content productively and safely while dramatically extending their ability to control video assets that are proliferating across the enterprise,” said Mike Lorenz, Accordent Chief Technology Officer.

Accordent provides the industry’s only automated, end-to-end infrastructure for creating, managing, delivering and measuring the effectiveness of video-based content. The Accordent Media Management System is the first scalable video content management platform that enables content ingestion from any source, management of content regardless of format, metadata management and search of streaming content, and detailed viewership reporting across the enterprise. Accordent-manufactured rich media creation products include Accordent PresenterPRO, the Accordent Capture Station and Accordent Engage.

For more information: www.accordent.com.