Company Also Offers Early Adopter Pricing for LightWave 10

SAN ANTONIO—September 15, 2010—NewTek, a worldwide leader in 3D animation and video products, announced today it is currently in production with a new LightWave˙ 10: Rigging Revealed DVD featuring renowned creature and character artist Lino Grande. Customers who purchase or upgrade to LightWave 10 before September 30, 2010 will receive the Rigging Revealed DVD and early adopter pricing of $495 for LightWave upgrades and $895 for full units of LightWave 10. LightWave 10 pricing will return to $695 for upgrades and $1495 for full unit pricing after September 30, 2010.
The LightWave 10: Rigging Revealed DVD is designed to help artists master the art of rigging in LightWave 10 with fast, flexible techniques for creating character animation similar to animation found in many feature film pipelines. In the DVD, artist Lino Grande discusses the LightWave rigging process˜from beginning to end˜and offers step-by-step instructions for the rigging of bones and joints, building skeletons, and rigging without weight maps˜a feature unique to LightWave 3D®. Rigging without weight maps allows for character geometry changes after a rig has been created without experiencing the slow down often associated with repainting weight falloffs after each change.

New features in LightWave 10 are also covered in the new DVD. Artists will learn how to use the new VPR (Viewport Renderer) and export animation, deformations and dynamic simulations to the native LightWave MDD point cache format to import into CORE. The DVD also covers using the new Autodesk Geometry Cache tools to interchange data with other 3D applications.

For more details about LightWave 10 and the "LightWave 10: Rigging Revealed" DVD, please visit www.newtek.com/lightwave.

<h2>About LightWave 3D</h2>
NewTek LightWave 3D combines a state-of-the-art renderer with powerful, intuitive modeling, and animation tools. Tools that may cost extra in other professional 3D applications are part of the product package, including unlimited render nodes, hard-body and soft-body dynamics, hair, fur, cloth simulation, and more. LightWave is enjoyed worldwide, as a complete 3D production solution for print, visual effects in film, television, broadcast graphics, games, visualization, and Web, and is responsible for more artists winning Emmy Awards than any other 3D application.

<h2>Pricing and Availability</h2>

LightWave 10 is expected to ship Q4 2010.  Upgrade pricing of $495 and full unit software pricing of $895 for LightWave 10 is being offered until September 30, 2010.

At shipping, LightWave 10 will be offered at the suggested retail price of US $1,495. LightWave 10 upgrades will be available for US $695. Educational pricing is also available. For more information, please visit www.newtek.com/lightwave or call NewTek Sales at 800-368-5441. International callers dial +1-210-370-8000.