Developed by Intrasonics Ltd., technology enables broadcast video to interact directly with mobile devices

London, Friday 15 October – Doovle today announces its partnership with VC Cambridge-based Intrasonics Ltd, developers of this unique technology that enables any broadcast content to interact directly with mobile phones. Whether consumers are watching TV or VOD through their PC or Laptop, when the video content is played, your mobile picks up a code which has been embedded in the video content, this will trigger a variety of applications to activate on your phone. For example you could be watching a film trailer and a two for 1 voucher/barcode is sent directly to the individuals handsets or a commercial for a car company and your phone triggers an invitation for a test drive, having worked out where you are and notified the nearest dealer. No alterations have to be made to existing broadcast or streaming arrangements and you can use existing content.
This exciting technology opens up tremendous revenue opportunities for advertisers and content producers only limited by the client’s creativity. Stephen Anderson Doovle’s CEO said, “We are extremely pleased to be showcasing this exciting technology and are already in early stage discussion with two broadcasters. Deployment was straight forward.” He went on to say, “With pre-roll effectively the only real revenue stream for web site owners, this application has to given serious consideration. As for brands and content producers, interacting directly with an individual’s handset is a lot more powerful and valuable than an expensive Google click through. I would imagine it’s going to provide substantially higher conversion rates for clients.”

If you have an iPhone/iPad click on this link, follow instructions, download the free app, and play any of the videos. An “Android” version will be following shortly. http://www.intrasonics.com/videos.html