X-ray Imagery Reveals Under-the-Hood Appeal

Digital Domain Commercials has wrapped visual effects work on a new :60 spot titled “True Beauty” for the Ford Mondeo. The commercial is directed by RSA UK’s Carl Erik Rinsch for Ogilvy London and broke this month in the UK and France. “True Beauty” features a beautiful CG x-ray energy effect that emanates from within a gymnast, zebra, skate, eagle and the fuel efficient Ford Mondeo’s ECOnetic. The ad illustrates that the new Mondeo has even more than surface appeal – it looks beautiful, but its streamlined and efficient mechanics underneath look even more beautiful. To get this message across, Digital Domain combined real photographic imagery (to showcase the exterior beauty) with dynamic X-ray imagery (to illustrate the under-the-bonnet beauty). Software package consisted of Autodesk Maya, V-Ray, and Mental Ray for some of the renders.

Credits for: Ford “True Beauty”

Agency: Ogilvy London

Production Company: RSA UK
Director: Carl Erik Rinsch
Producer: Margo Mars

Animation and Visual Effects by: DIGITAL DOMAIN, INC.
President, Commercial Division; Executive Vice President: Ed Ulbrich
Executive Producer: Jim Riche
Visual Effects Supervisor: Jay Barton
CG Supervisors: Richard Morton, Ron Herbst
Sr. Producer: Chris Fieldhouse
Coordinators: William Lemmon, Stephanie Escobar
Trackers: Ian Doss, Michael Lori
Riggers: Derek Crosby, Adrian Dimond
Animator: Kirk Cadrette
Lighters: Brian Creasey, Casey Benn, David Liu, Julian Fitzpatrick
3D Artist: Jason Mortimer
Senior Nuke Compositor: Rafael F. Colà³n
Lead Roto Artist: Hilery Johnson Copeland
Lead Flame Artist: Dave Stern
Flame Artists: Rob Liscombe, Matthew James Bramante

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