On the Paramount Studios lot, the best of mobile was honored at the third annual Mobile Excellence Awards, produced by Little Monster Media Productions. Among the highlights was a presentation by Emmy-winning producer Tim Kring, the creator of Heroes about his transmedia project, Conspiracy for Good. Also keynoting was Johann Jungwirth, CEO of Mercedes-Benz Research & Development North America, Inc.

Among the entertainment industry presenters were Joerg Bachmaier, SVP/GM Americas, Endemol Worldwide Brands; Francisco Varela, Head of Strategic Alliances, YouTube; Mark Deetjen, Vice President Programming, Sony Movie Channel; Doug Scott, CEO, Ogilvy Entertainment; John P. Roberts, SVP of Digital Content & Cross-platform Entertainment, The Hub; John Rubey, President, AEG Network LIVE; Todd Harrison, VP Mobile, Trailer Park; Lori Schwartz, Chief Technology Catalyst, McCann Worldgroup, North America; Chris Allen, CEO, Napster; and former NBC Apprentice winner Ted Shelton, CEO, Open-First.

”We have clearly seen mobile innovation grow into one of the leading technological advancements in entertainment and media over the year,” said founder/Mobile Excellence Awards chair Sarah Miller, who is also CEO of Axis Public Relations. Added Mobile Excellence Awards executive director Allison Dollar, who is also CEO of the Interactive TV Alliance, “This year’s entries were extremely impressive. They demonstrate a range of innovation and depth of creativity that prove just how fast and how far mobile has come. Mobile is now an essential component of entertainment and marketing.  And our industries are the better for it.”

The following are the 2010 Mobile Excellence Awards winners:

Best Mobile Innovator: Ubidyne for Antenna Embedded Radio

Best Mobile International:  July Systems for Indian Premiere League

Best Mobile Technology Breakthrough: Mindspeed Technologies, Inc for Transcede

Best Mobile Social Network:  Tap11, Inc. for Tap 11 Mobile App

Best Mobile Games: Rovio Mobile Ltd. for Angry Birds

Best Mobile Music: Mercedes-Benz Research & Development North America, Inc. for Smart Drive App for iPhone

Best Mobile Campaign for Consumer Brand: Best Buy for Best Buy Holiday

Best Mobile Marketing Campaign:  NBC Universal for Sprint & NBC Heroes, “Slow Burn”

Best Community Fan Content:  Bravo for Bravo Mobile Communities

Best Content Extension Made for Mobile:  Initiative for Lionsgate, Expendables Foursquare

Best Original Content Made For Mobile:  AEG Network LIVE for “We Are the World 25 for Haiti”

Best Mobile Product: Kempler & Strauss for W PhoneWatch

Best Mobile Service: Opera for Opera Mini

Best Mobile Application for Utility or Business: USA Today for USA Today iPad App

Best Mobile Application for Entertainment: NeuLion for NHL Icetime 2010

Best User Interface for Mobile:  Mercedes-Benz Research & Development North America, Inc. for Smart Drive App for iPhone

Best Delivery Platform for Mobile:  AirKast for AirKast/TuneKast

The People’s Choice: AEG Network LIVE for “We Are the World 25 for Haiti.”

The Industry Star Award: ChaCha Mobile

Humanitarian Award: We Are The World Foundation and AEG Network LIVE for “We Are the World 25 for Haiti.”

The MEA is also supported by industry leading, global organizations, GSMA, Wireless Industry Partnership, UCLA Anderson School of Management’s Entertainment and Media Management, Axis Marketing & Public Relations, Interactive Television Alliance, Television 3.0, IMS Research and LA Mobile Entertainment Summit. Major media partners include Variety, Fierce Mobile Content, MobiAdNews, Mashable, Venture Beat, MobilizedTV, Digital Hollywood, Digital Media Wire, Mobile App World and others.

The 2011 Mobile Excellence Awards will open submissions in April with a special Content Showcase Theater and Mobile Monday taking place at NAB in Las Vegas in April.