Cities Draped in CG Bloom Promote Wireless Network Coverage

Super Bowl spot “Spring” imagines AT&T’s wireless network coverage as great swaths of seasonal flowers blooming and blanketing urban (and some not-so-urban) environments. Directorial duo TWiN made the spot for production company Rabbit and agency BBDO (Atlanta/New York) with DP Nicolas Karakatsanis. VFX firm The Mill NY simulated the vines with animated leaves and flowers – up to 250,000 leaves attached to 25,000 vines in a single shot! Editorial was handled by Arcade Edit in Los Angeles. Watch the video, below, then scroll down for full credits.

Credits:
Client: AT&T
Title: “Spring” :60
Airdate: Currently airing
Production Company: Rabbit, Bicoastal
Director: TWiN
EPs: Douglas Howell, Joby Barnhart
Producer: Zac Zimmerman
Director of Photography: Nicolas Karakatsanis
Agency: BBDO Atlanta/ BBDO New York
Chief Creative Officer:s: Bobby Pearce (Atlanta)/David Lubars (New York)
Senior Creative Director: Jean Robaire
VP Creative Director: Stephen McMennamy
Senior Copywriter: Patrick Lindsay
Senior Producer: Jenny Russo Novak
EVP Management Director: Doug Walker
Art Director: Alex Pacion
Editorial: Arcade Edit, Los Angeles
Editor: Paul Martinez
Assistant Editor: Will Hasell
Editorial EP: Damien Stevens
Editorial Producer: Ali Reed
Post-Production / VFX Company: Mill New York
VFX Producer: Boo Wong
Shoot Supervisor: Angus Kneale, Michael Gibson, Adrian Hurley
2D Lead Artists: Westley Sarokin
3D Lead Artists: Rob Petrie, Andy Nicholas
2D Artists: Markus Lundqvist
3D Artists: Andrew Proctor, Vince Baertson, Jeff Dates, Boris Ustaev, Ajit Menon, Sam Crees, Naotaka Minami, Hassan Taimur, James Williams
Assist: Brendan O’Neil, Brian Houlihan
Colourist: Fergus McCall
Additional: Nuke: Antoine Douadi, Francois Turquety, Dexter Davey
Licensed Music: “Yeah Yeah,” by Sam Means
Graphics: Spontaneous

For more information on the VFX work: www.themill.com.