Leading Provider of 2D to 3D Conversion

Deluxe Entertainment Services Group Inc. announced today that it has closed on a definitive asset purchase agreement to acquire the business assets of StereoD, LLC, the recognized leader in high-quality conversions of 2D theatrical content into stereoscopic 3D imagery. StereoD is based in Burbank, California.
StereoD has created 2D to 3D conversions for “Thor” (Marvel Studios), “The Green Hornet” (Columbia Pictures) and “Gulliver’s Travels” (20th Century Fox), and is currently working on “Captain America” (Marvel Studios).

“StereoD has grown rapidly in a year and a half, not only because of its proprietary VDX technology but its proven ability to service its clients,” said Cyril Drabinsky, President and CEO of Deluxe. “They are a perfect fit for Deluxe, both for StereoD’s traditional theatrical content business and in new areas such as 3D Blu-ray, 3D TV channels, 3D commercials and 3D streaming content,” said Drabinsky.

William Sherak, President of StereoD, will continue to run the business reporting to Cyril Drabinsky. StereoD’s talent pool of master stereographers and graphic artists is joining Deluxe as part of the transaction.

“With more 3D screens available today, and the continuing advancement of conversion technology, we believe conversion now provides artistic benefits as well as the obvious cost savings over shooting in native 3D,” adds Drabinsky.

“Older titles are becoming new revenue opportunities for studios and library owners,” said Sherak. “With StereoD’s 2D to 3D workflow, and Deluxe offering the full scope of all other deliverables, this becomes a true one stop shop for our clients.”

For more information: www.bydeluxe.com.