Light Iron Mobile Daily Application Available World Wide

August 2, 2011 (Hollywood, CA): Light Iron announces today that its iPad-based LiVE PLAY mobile dailies application is now available worldwide Apple’s on iTunes store. Located in the Apps Store on iTunes, LiVE PLAY can be downloaded for $34.99.
LiVE PLAY is an automated and interactive playback system that enables users to monitor metadata-rich files—often directly from a camera—and simultaneously review takes and add comments on multiple iPads.  Fully wireless, fully secure and fully customizable, LiVE PLAY offers an entirely new level of collaboration amongst principals on set, furthering creative and technical communication between the production, visual effects department, the studio, and the editorial team. LiVE PLAY’s powerful tools include instant HD playback, database creation, and metadata management, regardless of how many iPads are in use.

LiVE PLAY is an automated and interactive playback system that enables users to monitor metadata-rich files—often directly from a camera—and simultaneously review takes and add comments on multiple iPads.  Fully wireless, fully secure and fully customizable, LiVE PLAY offers an entirely new level of collaboration amongst principals on set, furthering creative and technical communication between the production, visual effects department, the studio, and the editorial team.  LiVE PLAY’s powerful tools include instant HD playback, database creation, and metadata management, regardless of how many iPads are in use.

Light Iron has already received fantastic feedback from directors and producers who have used the company’s LiVE Play and mobile dailies applications while in beta testing. According to Light Iron CEO and post production visionary, Michael Cioni, several famous directors suggested that the application be available on iTunes. “We now have clients who rent multiple iPads so that they can leave them in different places to view their dailies,” says Cioni. “The response has been overwhelming.” Clients include Columbia Pictures, Walt Disney Studios, Lakeshore Entertainment, NBC Universal, and Electric Entertainment.