Directed by Spike Jonze
“Guess I got my swagger back,” shrugs Jay-Z in the intro rap to this superstar collaboration with Kanye West from their new album together, Watch the Throne. Director Spike Jonze puts Hov and Yeezy in a sweet customized ride for this deliberately laid-back music video that eschews bombast in favor of a deliberately (and probably deceptively) relaxed, loose-limbed performance. Keep an eye out – Mark Romanek indicated via Twitter earlier this week that he’s thinking about shooting another video for the album. (Somebody get Gondry on the horn and go for an old-school music-video trifecta.)
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